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Disney poised to call global media review after Fox takeover
May 15, 2019
Oliver McAteer

Disney poised to call global media review after Fox takeover

OMD, Carat and Mindshare will be among those fighting for the business.

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LG Electronics calling global media pitch
Apr 25, 2019
Robert Sawatzky, Oliver McAteer

LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

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Airbnb puts global media account up for review
Apr 25, 2019
Lindsay Stein, Oliver McAteer

Airbnb puts global media account up for review

The brand has been sending the RFP out to agencies, Campaign US has learned.

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No one talks about creative fails, and that's a problem
Apr 23, 2019
Oliver McAteer

No one talks about creative fails, and that's a problem

Uproar over a US ad for DNA service Ancestry, and the brand's lack of an explanation, underscores adland's deep-rooted transparency issue, which can no longer be ignored.

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WPP: One year on from Martin Sorrell's reign
Apr 16, 2019
Oliver McAteer

WPP: One year on from Martin Sorrell's reign

Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.

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'We wanted to zig while the sports world zagged': VaynerMedia on Dwayne Wade's Budweiser ad
Apr 11, 2019
Oliver McAteer

'We wanted to zig while the sports world zagged': VaynerMedia on Dwayne Wade's Budweiser ad

VaynerMedia focused on the NBA star's off-court achievements to celebrate his last game.

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Rakuten launches North America push, with Steph Curry and puppies
Apr 9, 2019
Oliver McAteer

Rakuten launches North America push, with Steph Curry and puppies

The brand begins an aggressive marketing campaign by ad agency Duncan Channon.

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Accenture Interactive's Droga5 purchase marks 'seismic shift'
Apr 5, 2019
Lindsay Stein, Oliver McAteer

Accenture Interactive's Droga5 purchase marks 'seismic shift'

The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.

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Droga:
Apr 3, 2019
Oliver McAteer

Droga: "We want to take the industry by the scruff of the neck"

Accenture Interactive CEO Brian Whipple and Droga5 founder David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.

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Accenture Interactive buys Droga5
Apr 3, 2019
Oliver McAteer

Accenture Interactive buys Droga5

The iconic agency will build out the juggernaut's experience offering.

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Ogilvy to lead Accor group's new loyalty program
Mar 21, 2019
Oliver McAteer

Ogilvy to lead Accor group's new loyalty program

AOR appointment will led from Paris and include animation, activation and communication for ALL (Accor Live Limitless).

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Accenture Interactive shows off top XR tools brands are already adopting
Mar 13, 2019
Oliver McAteer

Accenture Interactive shows off top XR tools brands are already adopting

The company played host to the most technologically thrilling experience at SXSW.

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Facebook launches premium video ad program in bid to dominate OTT
Feb 28, 2019
Oliver McAteer

Facebook launches premium video ad program in bid to dominate OTT

The social media giant announced a new way to reserve inventory upfront, at a fixed price, guaranteed against Nielsen demographics.

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R/GA appoints global innovation officer
Feb 13, 2019
Oliver McAteer

R/GA appoints global innovation officer

Promotion of Saneel Radia comes as global CEO Sean Lyons candidly lays out the challenges ahead.

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Sennheiser selects MullenLowe Group for global remit
Jan 25, 2019
Oliver McAteer

Sennheiser selects MullenLowe Group for global remit

MullenLowe Group’s first campaigns are set to debut in early 2019.

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Media Kitchen expands to China
Jan 24, 2019
Oliver McAteer

Media Kitchen expands to China

The MDC shop has a new space in Shanghai led by Chitty Cao.

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Sorrell: S4's model is answer to adland's woes
Jan 9, 2019
Oliver McAteer

Sorrell: S4's model is answer to adland's woes

At CES, the executive chairman told of plans to capitalize on adland's transformation as S4 Capital continues to build out its armory.

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More C-suite contract jobs and in-housing growth to come
Jan 9, 2019
Oliver McAteer

More C-suite contract jobs and in-housing growth to come

Talent recruiters and acquisitions specialists Grace Blue lays out its 2019 industry predictions.

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What to expect from blockchain in 2019
Jan 7, 2019
Oliver McAteer

What to expect from blockchain in 2019

Experts say brace for widespread, mainstream adoption and the end of ICOs.

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McCann Health appoints new global CCO
Jan 3, 2019
Oliver McAteer

McCann Health appoints new global CCO

It comes after the IPG shop fired Jeremy Perrott in the lead up to Cannes last year.

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