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OMD wins $100m global Boehringer Ingelheim Animal Health account
Aug 6, 2019
Oliver McAteer

OMD wins $100m global Boehringer Ingelheim Animal Health account

The remit includes brands such as Frontline and NexGard.

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Bacardi searches for new Patron and Grey Goose global CMO
Jul 31, 2019
Oliver McAteer

Bacardi searches for new Patron and Grey Goose global CMO

It follows the abrupt exit of Lee Applbaum.

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Starbucks growth agenda 'firing on all cylinders' in US and China
Jul 26, 2019
Oliver McAteer

Starbucks growth agenda 'firing on all cylinders' in US and China

The brand reported a strong Q3 with eyes on growing its delivery service and a new store concept to reinvent the retail experience.

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Attracting top talent among major concerns for in-house agencies: ANA study
Jul 17, 2019
Oliver McAteer

Attracting top talent among major concerns for in-house agencies: ANA study

The ANA has identified numerous challenges internal shop leaders are facing today.

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Havas is first holding company to launch major cannabis consultancy
Jul 17, 2019
Oliver McAteer

Havas is first holding company to launch major cannabis consultancy

The multi-office US-based venture, dubbed Havas ECS, will serve the use-specific needs of pharmaceutical, health, wellness and brand communities.

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Nivea homophobic allegations: what's the potential fallout?
Jul 4, 2019
Oliver McAteer

Nivea homophobic allegations: what's the potential fallout?

Industry experts wade in after FCB chose to resign the business.

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Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world
Jul 3, 2019
Oliver McAteer

Reebok's new marketing head talks of 'less is more' and his drive for retail to be a genderless world

Between the launch of its new membership program, a creative agency shakeup and even some PR-tear-inducing headlines about Beyoncé, it's been a busy year for Reebok.

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Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's
Jul 2, 2019
Oliver McAteer

Brown-Forman launches brand-wide review of global creative AORs including Jack Daniel's

"We are at a pivotal moment in time as we seek to deliver the next generation of growth for our brands," said Mark McCallum.

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Disney sends out official RFP documents to global markets
Jun 28, 2019
Lindsay Stein, Oliver McAteer

Disney sends out official RFP documents to global markets

The Disney global media review is now in full swing.

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Nivea responds to 'homophobic' allegations after FCB resigns business
Jun 28, 2019
Oliver McAteer

Nivea responds to 'homophobic' allegations after FCB resigns business

'No form of discrimination, direct and indirect, is or will be tolerated.'

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#FreeDroga movement picks up steam at Cannes
Jun 21, 2019
Oliver McAteer

#FreeDroga movement picks up steam at Cannes

The cheeky independent Terri & Sandy hired a plane to fly over Cannes trailing a banner that read "FREE DROGA" and launched a GoFundMe to help Droga5 buy itself back.

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Facebook's Sheryl Sandberg on what it must do to earn back trust
Jun 19, 2019
Oliver McAteer

Facebook's Sheryl Sandberg on what it must do to earn back trust

The COO touches on everything from business mistakes made to whether or not the giant should be broken up and personal resilience built in the wake of her husband's passing.

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'Evolve or die': Q&A with OMD WW CEO Florian Adamski
Jun 18, 2019
Oliver McAteer

'Evolve or die': Q&A with OMD WW CEO Florian Adamski

'Flo' gets extremely candid with Campaign in Cannes, one year on from a disastrous string of months at the agency.

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Cannes Lions reveals first batch of shortlisted award entries
Jun 5, 2019
Oliver McAteer

Cannes Lions reveals first batch of shortlisted award entries

Glass: The Lion for Change, Innovation Lions and Titanium Lions Shortlists announced ahead of the festival.

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A rise in off-shoring: How Nestlé slashed production costs by as much as 80%
May 24, 2019
Oliver McAteer

A rise in off-shoring: How Nestlé slashed production costs by as much as 80%

More advertisers are experimenting with content hubs all over the world to drive efficiency and cut major costs in a move that could eventually put production companies at the top of adland's food chain.

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Disney poised to call global media review after Fox takeover
May 15, 2019
Oliver McAteer

Disney poised to call global media review after Fox takeover

OMD, Carat and Mindshare will be among those fighting for the business.

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LG Electronics calling global media pitch
Apr 25, 2019
Robert Sawatzky, Oliver McAteer

LG Electronics calling global media pitch

Incumbent Havas Media declines to participate.

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Airbnb puts global media account up for review
Apr 25, 2019
Lindsay Stein, Oliver McAteer

Airbnb puts global media account up for review

The brand has been sending the RFP out to agencies, Campaign US has learned.

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No one talks about creative fails, and that's a problem
Apr 23, 2019
Oliver McAteer

No one talks about creative fails, and that's a problem

Uproar over a US ad for DNA service Ancestry, and the brand's lack of an explanation, underscores adland's deep-rooted transparency issue, which can no longer be ignored.

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WPP: One year on from Martin Sorrell's reign
Apr 16, 2019
Oliver McAteer

WPP: One year on from Martin Sorrell's reign

Here's what industry insiders have to say about the holding company's extremely turbulent year following the shock exit.

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