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OPINION: The building blocks of outdoor media
Mar 30, 2011
Nimish Dwivedi

OPINION: The building blocks of outdoor media

Nimish Dwivedi, regional head of marketing at PayPal, looks at the building blocks for transforming outdoor media from a traditionally perceived passive or secondary medium to literally sing and dance for a brand.

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Social networking: Connect where it matters
Oct 25, 2010
Nimish Dwivedi

Social networking: Connect where it matters

Nimish Dwivedi, APAC head of marketing for Paypal, recommends brands start with a social marketing strategy first and then evolve it to other media, rather than the other way around.

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