Computer firm Lenovo is tapping into the selfie movement in an attempt to engage fans and create the ‘world’s first global 360° selfie’.
SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.
SINGAPORE - Ronnie Liew has left RGA, where he was senior technology director, to join The Secret Little Agency (TSLA) as its first chief technology officer.
SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.
'Clever buoy', the shark-detector campaign for Australian mobile provider Optus, won the Grand Prix at the 2014 Warc Prizes for Innovation overnight in London. Work from Asia-Pacific also won three out of five Gold awards.
ASIA-PACIFIC - Global advertising network McCann Worldgroup is bracing for the next wave of digital growth with the appointment of Patrick Rona as chief digital officer for Asia-Pacific.
The disconnect between Asia's fixation with social media and the lack of investment from businesses is still puzzling, according to global agency We Are Social.
TOKYO - A campaign by TBWA\Hakuhodo for Nissan sets out to deliver fresh, hot pizza to any location in the world, no matter how extreme.
Seeking to explain its service to wider audiences, Airbnb has launched a global campaign that takes viewers on a remarkable train journey through a lovingly handcrafted miniature world—in a video produced in a single, continuous shot without computer graphics.
SINGAPORE - Programmatic is no longer just a buzzword in Asia, but challenges still abound, as we discovered at Campaign Asia-Pacific’s inaugural Marketing Innovation Summit here yesterday.
Interstellar, Facebook, Spotify, PR disasters and Taylor Swift: a few things you might have missed this week...
SINGAPORE - Imagine being a brand faced with going digital when your currency for 169 years has been paper and ink. Like many traditional newspaper and magazine brands, The Straits Times has found the transition to digital challenging.
SINGAPORE – Global alcoholic beverage firm Pernod Ricard has appointed Bates CHI&Partners as agency of record for two of its iconic brands, Martell and Chivas Regal.
Dentsu Mobius, the specialist digital agency within Dentsu Aegis Network is looking to the “next wave" of digital and social media after picking up two new pieces of business.
Sarcasm and making citizens in India feel shame is at the centre of this anti-littering campaign by Grey India for the Swachh Bharat Mission.
Before you head off for the weekend, here's a round-up of some of this week's top stories.
Peter Mead, co-founder of Abbott Mead Vickers, has learned many lessons during his long and brilliant career in advertising. But none are more important than the one that forms the title of his new book.
SINGAPORE - Email marketing can provide startups and small businesses with a platform to compete with large organisations, according to the founder and CEO of GetResponse.
SINGAPORE - Amazon, Microsoft and MTV have just topped a new global ranking of brands with the most social influence and engagement. But what makes a winning social media strategy, and what do 'social' brands do differently?
Global entertainment brand MTV has partnered with the Philippines' Tourism Promotions Board as part of the country's big push to tap into youth markets in Southeast Asia.