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Lenovo taps into selfie movement with global holiday initiative
Dec 16, 2014
Nikki Wicks

Lenovo taps into selfie movement with global holiday initiative

Computer firm Lenovo is tapping into the selfie movement in an attempt to engage fans and create the ‘world’s first global 360° selfie’.

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Hotel firm Accor appoints Publicis' luxury arm as global social-media agency
Dec 15, 2014
Nikki Wicks

Hotel firm Accor appoints Publicis' luxury arm as global social-media agency

SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.

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RGA's Ronnie Liew joins TSLA as chief tech officer
Dec 9, 2014
Nikki Wicks

RGA's Ronnie Liew joins TSLA as chief tech officer

SINGAPORE - Ronnie Liew has left RGA, where he was senior technology director, to join The Secret Little Agency (TSLA) as its first chief technology officer.

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Film crowdsourcing firm Mofilm sets sights on Southeast Asia
Dec 9, 2014
Nikki Wicks

Film crowdsourcing firm Mofilm sets sights on Southeast Asia

SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.

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Cleverest buoy: Optus campaign wins top Warc Innovation prize
Dec 8, 2014
Nikki Wicks

Cleverest buoy: Optus campaign wins top Warc Innovation prize

'Clever buoy', the shark-detector campaign for Australian mobile provider Optus, won the Grand Prix at the 2014 Warc Prizes for Innovation overnight in London. Work from Asia-Pacific also won three out of five Gold awards.

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McCann Worldgroup brings in Patrick Rona as chief digital officer in Asia-Pacific
Dec 7, 2014
Nikki Wicks

McCann Worldgroup brings in Patrick Rona as chief digital officer in Asia-Pacific

ASIA-PACIFIC - Global advertising network McCann Worldgroup is bracing for the next wave of digital growth with the appointment of Patrick Rona as chief digital officer for Asia-Pacific.

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We Are Social: Asia is still playing catch-up in social-media investment
Dec 2, 2014
Nikki Wicks

We Are Social: Asia is still playing catch-up in social-media investment

The disconnect between Asia's fixation with social media and the lack of investment from businesses is still puzzling, according to global agency We Are Social.

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High-octane pizza delivery showcases toughness for Nissan X-Trail
Dec 1, 2014
Nikki Wicks

High-octane pizza delivery showcases toughness for Nissan X-Trail

TOKYO - A campaign by TBWA\Hakuhodo for Nissan sets out to deliver fresh, hot pizza to any location in the world, no matter how extreme.

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Airbnb welcomes the world in homemade global campaign
Nov 24, 2014
Nikki Wicks

Airbnb welcomes the world in homemade global campaign

Seeking to explain its service to wider audiences, Airbnb has launched a global campaign that takes viewers on a remarkable train journey through a lovingly handcrafted miniature world—in a video produced in a single, continuous shot without computer graphics.

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Programmatic no longer a buzzword in Asia: Marketing Innovation Summit
Nov 18, 2014
Byravee Iyer, Nikki Wicks

Programmatic no longer a buzzword in Asia: Marketing Innovation Summit

SINGAPORE - Programmatic is no longer just a buzzword in Asia, but challenges still abound, as we discovered at Campaign Asia-Pacific’s inaugural Marketing Innovation Summit here yesterday.

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Wrapup: 8 things you need to know this week
Nov 13, 2014
Nikki Wicks

Wrapup: 8 things you need to know this week

Interstellar, Facebook, Spotify, PR disasters and Taylor Swift: a few things you might have missed this week...

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'It’s almost like running a startup': The Straits Times digital editor
Nov 13, 2014
Nikki Wicks

'It’s almost like running a startup': The Straits Times digital editor

SINGAPORE - Imagine being a brand faced with going digital when your currency for 169 years has been paper and ink. Like many traditional newspaper and magazine brands, The Straits Times has found the transition to digital challenging.

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Bates CHI&Partners wins two Pernod Ricard brands in Singapore
Nov 10, 2014
Nikki Wicks

Bates CHI&Partners wins two Pernod Ricard brands in Singapore

SINGAPORE – Global alcoholic beverage firm Pernod Ricard has appointed Bates CHI&Partners as agency of record for two of its iconic brands, Martell and Chivas Regal.

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Dentsu Mobius looks to next wave of digital with two new wins
Nov 10, 2014
Nikki Wicks

Dentsu Mobius looks to next wave of digital with two new wins

Dentsu Mobius, the specialist digital agency within Dentsu Aegis Network is looking to the “next wave" of digital and social media after picking up two new pieces of business.

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Sarcasm puts litter bugs in the spotlight in India
Nov 9, 2014
Nikki Wicks

Sarcasm puts litter bugs in the spotlight in India

Sarcasm and making citizens in India feel shame is at the centre of this anti-littering campaign by Grey India for the Swachh Bharat Mission.

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Wrapup: 9 things you need to know this week
Nov 6, 2014
Nikki Wicks

Wrapup: 9 things you need to know this week

Before you head off for the weekend, here's a round-up of some of this week's top stories.

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When in doubt be nice: Peter Mead's takeaway from a lifetime in adland
Nov 4, 2014
Nikki Wicks

When in doubt be nice: Peter Mead's takeaway from a lifetime in adland

Peter Mead, co-founder of Abbott Mead Vickers, has learned many lessons during his long and brilliant career in advertising. But none are more important than the one that forms the title of his new book.

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Q&A: Simon Grabowski of email-marketing firm GetResponse
Nov 3, 2014
Nikki Wicks

Q&A: Simon Grabowski of email-marketing firm GetResponse

SINGAPORE - Email marketing can provide startups and small businesses with a platform to compete with large organisations, according to the founder and CEO of GetResponse.

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What are the winning actions of social brands?
Oct 30, 2014
Nikki Wicks

What are the winning actions of social brands?

SINGAPORE - Amazon, Microsoft and MTV have just topped a new global ranking of brands with the most social influence and engagement. But what makes a winning social media strategy, and what do 'social' brands do differently?

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MTV partners with Philippines tourism board for youth engagement drive
Oct 28, 2014
Nikki Wicks

MTV partners with Philippines tourism board for youth engagement drive

Global entertainment brand MTV has partnered with the Philippines' Tourism Promotions Board as part of the country's big push to tap into youth markets in Southeast Asia.

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