HONG KONG - Y&R Hong Kong has appointed Beverly Ho as general manager from WPP sister agency Red Fuse Communications.
Twitter has expanded its self-service ads platform across Asia-Pacific in a bid to further tap into the large market of small and medium-sized businesses (SMBs) in the region.
Dentsu Aegis Network (DAN) has partnered with MassiveMusic to throw its second annual party during the Spikes Asia Festival of Creativity.
MTV’s rebrand will shine a spotlight on social media, platform-agnostic programming, and Asia’s tech-savvy millennials as the global youth network completes the move from its 'I want my MTV' positioning to 'I am my MTV'.
SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.
VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.
SINGAPORE - Global media company Mashable has officially launched its third dedicated website, Mashable Asia.
Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.
Asia is often described as being behind regions such as North America and Europe when it comes to marketing, but is fast establishing itself as the leader in transforming the global landscape, says a new report from the Economist.
THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.
SINGAPORE - Digital agency Possible has appointed Pei Pei Ng, formerly of XM Asia-Pacific (now Mirum) as its Singapore executive creative director.
SINGAPORE - Businesses in APAC are losing “potentially millions” in revenue by not responding to online leads quickly enough, even though they know they should, according to a recent survey.
SINGAPORE - Creative agency Iris is continuing to expand its Singapore team with the appointment of former Leo Burnett creative technologist Dean Reinhard.
Brands will be queuing up to embrace Instagram ads when they roll out across APAC, according to industry leaders, as the social network looks set to surpass Google and Twitter in mobile ad revenue.
Qantas and popular Australian tourist destination Hamilton Island are the latest brands to experiment with virtual reality, taking audiences on a 360-degree experience of the Great Barrier Reef.
Simon Kemp, regional managing partner of We Are Social in Asia, has launched Kepios, a new strategic marketing consultancy. Here, he talks to Campaign Asia-Pacific about the new offering and how it will operate as a distinct, but completemary venture to We Are Social.
SINGAPORE - Global media company Mashable is pushing forward with its Asia expansion with the appointment of its first editor for Southeast Asia.
SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.
Travel data firm Adara is extending its footprint in Asia-Pacific with the launch of a new office in Sydney.
McCann Worldgroup claims it has made progress in retaining talent in part thanks to an Asia-led initiative to build a structure that encourages movement within its global network.