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Y&R Hong Kong appoints Beverly Ho as GM from Red Fuse Communications
Sep 3, 2015
Nikki Wicks

Y&R Hong Kong appoints Beverly Ho as GM from Red Fuse Communications

HONG KONG - Y&R Hong Kong has appointed Beverly Ho as general manager from WPP sister agency Red Fuse Communications.

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Twitter further expands self-service ad platform across Asia-Pacific
Sep 3, 2015
Nikki Wicks

Twitter further expands self-service ad platform across Asia-Pacific

Twitter has expanded its self-service ads platform across Asia-Pacific in a bid to further tap into the large market of small and medium-sized businesses (SMBs) in the region.

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Dentsu Aegis Network, MassiveMusic bring 'Neuromance' to Spikes
Sep 1, 2015
Nikki Wicks

Dentsu Aegis Network, MassiveMusic bring 'Neuromance' to Spikes

Dentsu Aegis Network (DAN) has partnered with MassiveMusic to throw its second annual party during the Spikes Asia Festival of Creativity.

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MTV rebrand sources social videos to reflect young audience
Sep 1, 2015
Nikki Wicks

MTV rebrand sources social videos to reflect young audience

MTV’s rebrand will shine a spotlight on social media, platform-agnostic programming, and Asia’s tech-savvy millennials as the global youth network completes the move from its 'I want my MTV' positioning to 'I am my MTV'.

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APD Singapore hires GM, performance-marketing head
Aug 25, 2015
Nikki Wicks

APD Singapore hires GM, performance-marketing head

SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.

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Total and Mirum get emotional with Vietnamese motorcyclists
Aug 24, 2015
Nikki Wicks

Total and Mirum get emotional with Vietnamese motorcyclists

VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.

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Mashable Asia goes live
Aug 18, 2015
Nikki Wicks

Mashable Asia goes live

SINGAPORE - Global media company Mashable has officially launched its third dedicated website, Mashable Asia.

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Brands need to stop relying on CTR: ISM
Aug 18, 2015
Nikki Wicks

Brands need to stop relying on CTR: ISM

Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.

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Companies should turn to Asia to future-proof their business models: Economist report
Aug 13, 2015
Nikki Wicks

Companies should turn to Asia to future-proof their business models: Economist report

Asia is often described as being behind regions such as North America and Europe when it comes to marketing, but is fast establishing itself as the leader in transforming the global landscape, says a new report from the Economist.

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MasterCard’s digital engine
Aug 10, 2015
Nikki Wicks

MasterCard’s digital engine

THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.

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Possible Singapore hires new ECD from Mirum
Aug 5, 2015
Nikki Wicks

Possible Singapore hires new ECD from Mirum

SINGAPORE - Digital agency Possible has appointed Pei Pei Ng, formerly of XM Asia-Pacific (now Mirum) as its Singapore executive creative director.

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97% of APAC businesses fail on response time to online leads
Aug 4, 2015
Nikki Wicks

97% of APAC businesses fail on response time to online leads

SINGAPORE - Businesses in APAC are losing “potentially millions” in revenue by not responding to online leads quickly enough, even though they know they should, according to a recent survey.

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Iris Singapore appoints creative technology director
Aug 3, 2015
Nikki Wicks

Iris Singapore appoints creative technology director

SINGAPORE - Creative agency Iris is continuing to expand its Singapore team with the appointment of former Leo Burnett creative technologist Dean Reinhard.

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Marketers ready to embrace Instagram ads in APAC
Jul 29, 2015
Nikki Wicks

Marketers ready to embrace Instagram ads in APAC

Brands will be queuing up to embrace Instagram ads when they roll out across APAC, according to industry leaders, as the social network looks set to surpass Google and Twitter in mobile ad revenue.

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Qantas takes passengers on virtual reality dive into the Great Barrier Reef
Jul 23, 2015
Nikki Wicks

Qantas takes passengers on virtual reality dive into the Great Barrier Reef

Qantas and popular Australian tourist destination Hamilton Island are the latest brands to experiment with virtual reality, taking audiences on a 360-degree experience of the Great Barrier Reef.

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We Are Social’s Simon Kemp explains new consultancy, Kepios
Jul 21, 2015
Nikki Wicks

We Are Social’s Simon Kemp explains new consultancy, Kepios

Simon Kemp, regional managing partner of We Are Social in Asia, has launched Kepios, a new strategic marketing consultancy. Here, he talks to Campaign Asia-Pacific about the new offering and how it will operate as a distinct, but completemary venture to We Are Social.

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Mashable hires Southeast Asia editor ahead of APAC expansion
Jul 20, 2015
Nikki Wicks

Mashable hires Southeast Asia editor ahead of APAC expansion

SINGAPORE - Global media company Mashable is pushing forward with its Asia expansion with the appointment of its first editor for Southeast Asia.

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Online video surges in APAC but fails to engage audiences: Unruly
Jul 16, 2015
Nikki Wicks

Online video surges in APAC but fails to engage audiences: Unruly

SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.

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Global travel data company Adara extends footprint in Asia-Pacific
Jul 15, 2015
Nikki Wicks

Global travel data company Adara extends footprint in Asia-Pacific

Travel data firm Adara is extending its footprint in Asia-Pacific with the launch of a new office in Sydney.

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McCann Worldgroup invests in mobility to close talent gap
Jul 10, 2015
Nikki Wicks

McCann Worldgroup invests in mobility to close talent gap

McCann Worldgroup claims it has made progress in retaining talent in part thanks to an Asia-led initiative to build a structure that encourages movement within its global network.

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