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Political PR: More Hong Kong election candidates mobilising voters through Facebook
Aug 29, 2016
Jenny Chan 陳詠欣, Nickolas Tang

Political PR: More Hong Kong election candidates mobilising voters through Facebook

Facebook charts growing role of social media in Hong Kong's political sphere.

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TBWA and Formula E HK attempt to capture local consciousness
Aug 25, 2016
Nickolas Tang

TBWA and Formula E HK attempt to capture local consciousness

TBWA and Formula Electric Racing (Hong Kong) launched a campaign to stimulate interest in motor racing by incorporating local culture.

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In-utero pulses melt daddy hearts for Bayer's Elevit
Aug 11, 2016
Nickolas Tang

In-utero pulses melt daddy hearts for Bayer's Elevit

J. Walter Thompson Shanghai and Bayer's Elevit helped expectant couples in China bond by letting fathers feel their babies' heartbeats.

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Chow Tai Fook invites diamond buyers to learn the 'four Ts'
Aug 9, 2016
Nickolas Tang

Chow Tai Fook invites diamond buyers to learn the 'four Ts'

The jewellry brand is launching a new campaign and retail experience revolving around the origins of its diamonds.

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Cow & Gate, Baby Kingdom launch digital “Careline” for HK mothers
Aug 4, 2016
Nickolas Tang

Cow & Gate, Baby Kingdom launch digital “Careline” for HK mothers

Based on browsing context and keywords, the brand's website offers users a chat line staffed by supposed experts.

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China drags down GroupM ad growth forecasts
Aug 3, 2016
Nickolas Tang

China drags down GroupM ad growth forecasts

APAC year-over-year growth will reach 5.3 percent in 2016 and 5.9 percent in 2017, according to the report.

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Invisalign appeals to the appearance-conscious
Jul 28, 2016
Nickolas Tang

Invisalign appeals to the appearance-conscious

Partnering with Tribal Worldwide Hong Kong, the teeth-alignment specialist offers up an interactive, digital campaign.

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Health, safety paramount for winning 'share of mouth': MSLGroup
Jul 20, 2016
Nickolas Tang

Health, safety paramount for winning 'share of mouth': MSLGroup

Food marketing and communications enters the 'conversation age', according to an MSLGroup report.

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Local brands winning the FMCG battle in China
Jul 18, 2016
Matthew Miller, Nickolas Tang

Local brands winning the FMCG battle in China

New report shows foreign brands losing share in majority of categories.

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Anta seeks recognition with tie to China's Olympic hopes
Jul 14, 2016
Nickolas Tang

Anta seeks recognition with tie to China's Olympic hopes

Aiming to challenge its better-known rivals, the maker of China's Olympic garb launches a patriotic and inspiring campaign.

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NAB promises it's about 'More than money' in new brand campaign
Jul 12, 2016
Nickolas Tang

NAB promises it's about 'More than money' in new brand campaign

On first glance, the bank's first brand refresh in six years seems underwhelming compared with previous efforts.

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