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Reaching diverse consumer groups: High-net-worth consumers
Jul 7, 2014
Nick Cakebread

Reaching diverse consumer groups: High-net-worth consumers

As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this second instalment, BBDO's Nick Cakebread discusses Asia's growing millionaire set.

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Five tips for engaging affluent consumers in China
Mar 7, 2013
Nick Cakebread

Five tips for engaging affluent consumers in China

Nick Cakebread, MD of BBDO Proximity Live, shares five tips for developing a successful strategy for luxury brands to engage with China’s growing group of highly affluent consumers.

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