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Five things you need to know about: Marketing at the 2010 FIFA World Cup
Jun 9, 2010
Mike Jackson

Five things you need to know about: Marketing at the 2010 FIFA World Cup

Mike Jackson, managing director of MEC Access Asia-Pacific, tells us five things we need to know about how brands should be deploying their marketing activities at this summer's 2010 FIFA World Cup football tournament hosted in South Africa.

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