There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers.
“Nowadays people know the price of everything and the value of nothing." ―Oscar Wilde, The Picture of Dorian Gray
“Failure isn’t fatal, but failure to change might be.” —John Wooden, legendary UCLA basketball coach, who won 10 national championships in 12 seasons because of his ability to constantly adapt to new players, new rivals, and new styles of play.
Businesses know that in today’s globalized world, they have to be able to compete in multicultural environments.” —H.E. Mr. Ban Ki-moon, United Nations Secretary-General
The intoxicating days of advertising portrayed in the now famous TV series “Mad Men” is unrecognizable to many of us senior advertising practitioners today. With the introduction of social media and everything digital, agencies have had to adapt to new ways of working to remain competitive.
It no longer makes any sense to talk of ‘digital’ in advertising as a separate medium or discipline. The fact is, most all advertising is now digital in some way.
The Chinese market is huge and in order to do business there one must have a good understanding of the country’s people, their diverse ethnicities, and trends.
Fashion ad campaigns are sensational, provocative, outrageous and scandalous. Creative? Very. You cannot not notice them. This is all about money, marketing and business sense, and these racy campaigns achieve all the attention they’re after.
I don’t know about you, but I'm being swamped by the sheer amount of content prattle I receive every day. Most of it could easily be termed 'landfill'.
I love great taglines. I used to see them everywhere. Less so these days, I’m afraid.
SodaStream, the marketer of home soda-making machines, is taking direct aim at Coke and Pepsi.