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The monumental shift in media
Nov 22, 2014
Mike Fromowitz

The monumental shift in media

There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers.

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The value of nothing: In defense of artists and designers
Oct 19, 2014
Mike Fromowitz

The value of nothing: In defense of artists and designers

“Nowadays people know the price of everything and the value of nothing." ―Oscar Wilde, The Picture of Dorian Gray

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The rise of netizens
Sep 15, 2014
Mike Fromowitz

The rise of netizens

“Failure isn’t fatal, but failure to change might be.” —John Wooden, legendary UCLA basketball coach, who won 10 national championships in 12 seasons because of his ability to constantly adapt to new players, new rivals, and new styles of play.

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Multiculturalism: The unstoppable global trend
Jul 30, 2014
Mike Fromowitz

Multiculturalism: The unstoppable global trend

Businesses know that in today’s globalized world, they have to be able to compete in multicultural environments.” —H.E. Mr. Ban Ki-moon, United Nations Secretary-General

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Agencies were respected by their clients...at one time.
Jun 13, 2014
Mike Fromowitz

Agencies were respected by their clients...at one time.

The intoxicating days of advertising portrayed in the now famous TV series “Mad Men” is unrecognizable to many of us senior advertising practitioners today. With the introduction of social media and everything digital, agencies have had to adapt to new ways of working to remain competitive.

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Let's not give up on traditional advertising just yet
May 20, 2014
Mike Fromowitz

Let's not give up on traditional advertising just yet

It no longer makes any sense to talk of ‘digital’ in advertising as a separate medium or discipline. The fact is, most all advertising is now digital in some way.

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The party’s not over for luxury brands in China.
May 3, 2014
Mike Fromowitz

The party’s not over for luxury brands in China.

The Chinese market is huge and in order to do business there one must have a good understanding of the country’s people, their diverse ethnicities, and trends.

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Shocking fashion ads: Too scandalous to be viewed?
Mar 21, 2014
Mike Fromowitz

Shocking fashion ads: Too scandalous to be viewed?

Fashion ad campaigns are sensational, provocative, outrageous and scandalous. Creative? Very. You cannot not notice them. This is all about money, marketing and business sense, and these racy campaigns achieve all the attention they’re after.  

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Content-ed consumers? Brands become publishers
Feb 25, 2014
Mike Fromowitz

Content-ed consumers? Brands become publishers

I don’t know about you, but I'm being swamped by the sheer amount of content prattle I receive every day. Most of it could easily be termed 'landfill'.

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Taglines: In one era and out the other?
Feb 3, 2014
Mike Fromowitz

Taglines: In one era and out the other?

I love great taglines. I used to see them everywhere. Less so these days, I’m afraid.

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Challenger brand takes on Coke and Pepsi
Jan 12, 2014
Mike Fromowitz

Challenger brand takes on Coke and Pepsi

SodaStream, the marketer of home soda-making machines, is taking direct aim at Coke and Pepsi.

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