The development of pay TV in Asia will be achieved by matching new consumption habits with the latest in technology.
HONG KONG - In the liveliest session of the morning, Hernan Lopez (pictured left), president of Fox Networks and COO of Fox International Channels, was placed under the Casbaa spotlight by BBC Word News HARDtalk presenter Stephen Sackur (right).
HONG KONG - The message from the first panel session of the Casbaa conference was that, despite the recession and the growth in free and pirated content available online, the global pay-TV industry is still in very good health, but will need to develop ways to operate better in a digital environment
The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.
Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,
HONG KONG - Aim Proximity and Colenso BBDO have won the prestigious Platinum Award at the Asian Marketing Effectiveness Awards 2009 for their 'Yellow treehouse' campaign created for Yellow Pages New Zealand.
Global market pressures and a changing consumer market at home are forcing Japan's biggest brands into a major rethink of what they stand for, writes Michael O'Neill
ASIA-PACIFIC - Consumer trust in the majority of digital advertising channels in Asia still lags way behind that of traditional media, according to a new survey of Asia's top digital brands carried out by TNS on behalf of Media.
The region's marketers are putting an increased emphasis on costs and ROI, and they expect their agency partners to do the same
If we were looking for a common denominator in the breakneck round of pitches that we have witnessed in the first few months of the year, then price would certainly be a strong contender.
Double-digit salary hikes are a thing of the past, for the time being at least.