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Digital Driving Pay TV's Future
Nov 5, 2009
Michael O'Neill

Digital Driving Pay TV's Future

The development of pay TV in Asia will be achieved by matching new consumption habits with the latest in technology.

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CASBAA: Fox International given the BBC HARDtalk treatment
Nov 4, 2009
Michael O'Neill

CASBAA: Fox International given the BBC HARDtalk treatment

HONG KONG - In the liveliest session of the morning, Hernan Lopez (pictured left), president of Fox Networks and COO of Fox International Channels, was placed under the Casbaa spotlight by BBC Word News HARDtalk presenter Stephen Sackur (right).

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CASBAA: Pay-TV and the digital consumer
Nov 4, 2009
Michael O'Neill

CASBAA: Pay-TV and the digital consumer

HONG KONG - The message from the first panel session of the Casbaa conference was that, despite the recession and the growth in free and pirated content available online, the global pay-TV industry is still in very good health, but will need to develop ways to operate better in a digital environment

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Financial Brands Come Out Of Hibernation
Oct 22, 2009
Michael O'Neill

Financial Brands Come Out Of Hibernation

The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.

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Chinese Automakers Begin Brand Journey
Jul 15, 2009
Michael O'Neill

Chinese Automakers Begin Brand Journey

Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,

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Yellow Pages campaign scoops Platinum at AMEs
May 26, 2009
Michael O'Neill

Yellow Pages campaign scoops Platinum at AMEs

HONG KONG - Aim Proximity and Colenso BBDO have won the prestigious Platinum Award at the Asian Marketing Effectiveness Awards 2009 for their 'Yellow treehouse' campaign created for Yellow Pages New Zealand.

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Challenging Times For Japan's Iconic Brands
Apr 23, 2009
Michael O'Neill

Challenging Times For Japan's Iconic Brands

Global market pressures and a changing consumer market at home are forcing Japan's biggest brands into a major rethink of what they stand for, writes Michael O'Neill

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Digital advertising faces trust gap
Mar 27, 2009
Michael O'Neill

Digital advertising faces trust gap

ASIA-PACIFIC - Consumer trust in the majority of digital advertising channels in Asia still lags way behind that of traditional media, according to a new survey of Asia's top digital brands carried out by TNS on behalf of Media.

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Marketers place a premium on value for money
Mar 12, 2009
Michael O'Neill

Marketers place a premium on value for money

The region's marketers are putting an increased emphasis on costs and ROI, and they expect their agency partners to do the same

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Perspective... Cost versus value as the recession takes hold
Mar 12, 2009
Michael O'Neill

Perspective... Cost versus value as the recession takes hold

If we were looking for a common denominator in the breakneck round of pitches that we have witnessed in the first few months of the year, then price would certainly be a strong contender.

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Tough Times Dampen Salary Expectations
Jan 29, 2009
Michael O'Neill

Tough Times Dampen Salary Expectations

Double-digit salary hikes are a thing of the past, for the time being at least.

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