Marketers focused on value and the importance of saving in an uncertain climate.
China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.
Tactical campaigns dominated as consumers gravitated to the best offer.
Camera brands are enjoying growth in Asia by offering increasingly sophisticated equipment in attractive and accessible packaging, but distinction remains a challenge.
No longer the preserve of athletes, sports drinks are widening their appeal across Asia to become a daily supplement that enables people to live life to the full.
Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.
With online video proving to be one of the big growth areas in advertising and TV still the dominant medium in Asia, it might be expected that video production values would be on the up.
There were few breakthroughs in 2008, but digital still made real progress.
From full-subscription business models to an industry-wide acceptance of hybrids, online news is evolving quickly to keep up with changing consumer tastes.
Can Nokia's Comes With Music service find a niche in a crowded marketplace?
Will the sector's reorganisation benefit advertisers?
It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific region.
SEOUL - Global gaming giant Electronic Arts is planning a string of mobile gaming launches on the back of its US$29 million cash purchase of a South Korean mobile gaming studio.