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Influencers testing surge prices for holidays, special events
Nov 21, 2019
Michael Heusner

Influencers testing surge prices for holidays, special events

Ride share services aren't the only ones exploiting this model.

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EVA Air gets emotional with new campaign
Nov 5, 2019
Michael Heusner

EVA Air gets emotional with new campaign

The airline's initiative focuses on the reasons why people travel.

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The Society of Professional Journalists takes on 'fake news'
Nov 2, 2019
Michael Heusner

The Society of Professional Journalists takes on 'fake news'

The organization is lawyering up and aims to improve media literacy.

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Happy Halloween: Adland delivers spooks and scares
Oct 31, 2019
Michael Heusner

Happy Halloween: Adland delivers spooks and scares

Campaign rounds up of some of the creepiest and most fun Halloween campaigns this year.

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Slow and steady wins the marketing race, says LinkedIn
Oct 29, 2019
Michael Heusner

Slow and steady wins the marketing race, says LinkedIn

"ROI is a marathon, but too many marketers have been busy sprinting."

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Endeavor Global Marketing rebrands to 160over90
Oct 29, 2019
Michael Heusner

Endeavor Global Marketing rebrands to 160over90

The new move will merge all of EGM's sub-brands into one entity.

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Google ad revenues up despite net income dip
Oct 29, 2019
Michael Heusner

Google ad revenues up despite net income dip

Mobile and YouTube showed the highest rates of growth.

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Amazon's advertising sales growth levels off at $3.5 billion
Oct 24, 2019
Michael Heusner

Amazon's advertising sales growth levels off at $3.5 billion

Amazon's ad sales grew during Q3, but at a more sustained pace than in the past.

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McCann tackles unconscious bias with 'a day for meaning'
Oct 23, 2019
Michael Heusner

McCann tackles unconscious bias with 'a day for meaning'

"People want to be better," says McCann Worldgroup CEO Harris Diamond.

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Chinese brands face headwinds amid global growth ambitions
Oct 22, 2019
Michael Heusner

Chinese brands face headwinds amid global growth ambitions

The total value of the top 50 brands in China increased by 15% in 2018.

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Brands don't understand value of customer loyalty: Study
Oct 22, 2019
Michael Heusner

Brands don't understand value of customer loyalty: Study

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

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Facebook security budget 'greater than whole revenue at 2012 IPO'
Oct 17, 2019
Michael Heusner

Facebook security budget 'greater than whole revenue at 2012 IPO'

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

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Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions
Oct 10, 2019
Michael Heusner

Publicis Q3 revenue falls 2.7% in shock decline amid 'painful' conditions

'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.

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Advertisers are drowning in data, Kantar study says
Sep 15, 2019
Michael Heusner

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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