SINGAPORE - Four executives from Leo Burnett/Arc Worldwide Singapore scooped the gold medal in the Young Spikes competition.
SINGAPORE - Speaking of what she had learnt in the three days of Spikes Academy, Alvina from Hong Kong said: "It is not enough for people to like our idea. It's important for us to pass it on."
SINGAPORE - With India and China being labelled as two of the world's fastest growing economies, there is a natural interest in communication cues in two of these vastly different markets.
SINGAPORE - "People don't need advertising." With these words, Paul Kemp-Robertson, editor of Contagious kicked off an enlightening two-hour workshop titled 'Cannes Titanium and Integrated: We have seen it but how do we do it?'
SINGAPORE - Leveraging mobile effectively to market to rural consumers has always been a challenge for brands because although the medium offers the ability to target large number of consumers in a relatively short span of time, it also brings along with it logistical and cost challenges.
SINGAPORE - Andrew J. Swinand (pictured), president of Starcom MediaVest Group spoke of the need for advertisers to make brands relevant to the human experience at Spikes Asia today.
SINGAPORE - Stories and the art of storytelling are as old as mankind and yet there are only seven basic plots underlying the limitless stories that have been told and retold through the ages.
SINGAPORE - Low-cost high-return recession marketing was the premise of Textappeals founder and CEO Elliot Polaks presentation.
SINGAPORE - "Has anyone ever asked if Western creativity is up to the task," asked one of the panellists on the Spikes Debate, in response to the theme of the session: 'Is Asian creativity up to the task?'
SINGAPORE - Trying to understand the digital landscape in China may seem like an uphill task for some, but Royce Lee (pictured), co-managing director of Razorfish China offered some handy advice on the digital opportunity it represents for marketers at Spikes Asia this morning.
SINGAPORE - The R3 session at Spikes Asia analysed findings of the R3:GC Image Survey in India and China.
SINGAPORE - Diederik van Middelkoop, MD and CD of MassiveMusic Shanghai, and Dand Archie Hamilton's, MD, SplitWorks Shanghai, 'massive' two-hour workshop lyrically titled 'Brands, bands and fans' illustrated how appropriately-chosen music builds brands, giving them personality and creating a sonic 'brandprint' that helps brands resonate with the consumer.
SINGAPORE - Fredrik Haren founder of interesting.org argues that the true ingredients for creativity don't lie entirely in innovation, but in the ability to combine knowledge and information in a way that no one has ever done before.
SINGAPORE - Changing clothes, changing conventional wisdom, change the world.
SINGAPORE - Digital storytelling is the best weapon for media creatives, concluded Cheil Worldwide's creative director of global creative team Thomas Kim (pictured) at his seminar at Spikes Asia today.
SINGAPORE - "Are you ignoring the Muslim consumer?" asked Roy Michel Haddad (pictured), chairman and CEO, JWT Middle East and North Africa, in his Spikes Asia seminar on Islamic marketing.