Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Some in Hong Kong can't 'move beyond' homophobia, it seems.
Singapore-based food-tech company partners with the agency through a fee-for-equity exchange as it gears up for international expansion.
It's not just a white logo on a transparent background, you silly person.
'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.
The former Greater China CEO of OMG launches Doohken Network, which aims to build a China-wide collection of prime-location smart screens available through programmatic means.
Company claims its commitment to 'sensory mobile advertising' is winning converts in the region.
Fake influencers are nothing new, but this one has a semi-realistic face, plus a penchant for sweet-potato wedges and Japanese cosmetics.
Former China-based planner and current RGA EMEA strategy head Rob Campbell launches a personal effort to stop "good employees from being systematically destroyed by bad managers".
An APAC-native company offering tech for better contextual ad placement adds Hong Kong to a growing list of active markets.
A 12-minute documentary made with MullenLowe Japan isn't your usual brand tie-up with a hot artist.
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.
Former lead on Cathay Pacific account promoted to fill role vacated by Spencer Wong.
The company announces an acquisition, the launch of a creators network, and a plan to launch a digital out-of-home joint venture, as it secures an additional US$8 million in funding.
Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.
TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.
The company says its publisher platform, rebranded as AdAsia360, can understand user behaviour on a page to place ads that are more frequently in view.
In-housing, outsourcing or co-locating? The question misses the point, according to media-network and FMCG leaders speaking at Campaign 360.