The multi-market review is understood to include the conglomerate's Wellcome, Mannings, Ikea, Guardian, and 7-11 brands, among others.
We asked the global lead for INCA, GroupM's recently introduced influencer-marketing offering, what it's got that competitors don't.
As the top brand in three sub-categories and second place in three more, Samsung's dominance in consumer-electronics remains impervious to challenge.
The brand emerges as the most consistent performer across the home-appliance categories.
Richard Bleasdale and Nicholas Ye explain why they decided to join forces at the Singapore independent.
DDB Singapore's effort on behalf of an autism organisation is about as good as it gets when it comes to "award bait". So why does it still feel icky?
Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.
Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.
Some in Hong Kong can't 'move beyond' homophobia, it seems.
Singapore-based food-tech company partners with the agency through a fee-for-equity exchange as it gears up for international expansion.
It's not just a white logo on a transparent background, you silly person.
'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.
The former Greater China CEO of OMG launches Doohken Network, which aims to build a China-wide collection of prime-location smart screens available through programmatic means.
Company claims its commitment to 'sensory mobile advertising' is winning converts in the region.
Fake influencers are nothing new, but this one has a semi-realistic face, plus a penchant for sweet-potato wedges and Japanese cosmetics.
Former China-based planner and current RGA EMEA strategy head Rob Campbell launches a personal effort to stop "good employees from being systematically destroyed by bad managers".
An APAC-native company offering tech for better contextual ad placement adds Hong Kong to a growing list of active markets.
A 12-minute documentary made with MullenLowe Japan isn't your usual brand tie-up with a hot artist.
VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.
A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.