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Come on brands, throw your weight around
May 21, 2019
Matthew Miller

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

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Red2 Digital service aims to drive visibility in ecommerce marketplaces
May 21, 2019
Matthew Miller

Red2 Digital service aims to drive visibility in ecommerce marketplaces

Goal is to "supercharge" brands' ecommerce potential on big sites including Shopee, Lazada and Amazon, as well as smaller players, according to the agency.

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Cathay Pacific ad showing same-sex couple 'banned': Reports
May 20, 2019
Matthew Miller

Cathay Pacific ad showing same-sex couple 'banned': Reports

Some in Hong Kong can't 'move beyond' homophobia, it seems.

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Grain chooses The Secret Little Agency
May 15, 2019
Matthew Miller

Grain chooses The Secret Little Agency

Singapore-based food-tech company partners with the agency through a fee-for-equity exchange as it gears up for international expansion.

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Behold the power of Ikea's 'Fönster'
May 15, 2019
Matthew Miller

Behold the power of Ikea's 'Fönster'

It's not just a white logo on a transparent background, you silly person.

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The thinking behind Cathay Pacific's new motto
May 10, 2019
Matthew Miller

The thinking behind Cathay Pacific's new motto

'Move beyond' is our 'Just do it', says the airline's marketing chief Edward Bell, who will be increasing spend by "tens of millions" to make the new credo fly.

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Doug Pearce reveals post-OMG venture in digital OOH
May 7, 2019
Matthew Miller

Doug Pearce reveals post-OMG venture in digital OOH

The former Greater China CEO of OMG launches Doohken Network, which aims to build a China-wide collection of prime-location smart screens available through programmatic means.

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Mobile-first ad company Adludio expands to Hong Kong
May 7, 2019
Matthew Miller

Mobile-first ad company Adludio expands to Hong Kong

Company claims its commitment to 'sensory mobile advertising' is winning converts in the region.

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Meet Liam. He has 5000 Instagram followers, but no pulse.
Apr 9, 2019
Matthew Miller

Meet Liam. He has 5000 Instagram followers, but no pulse.

Fake influencers are nothing new, but this one has a semi-realistic face, plus a penchant for sweet-potato wedges and Japanese cosmetics.

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Wanted: Tales of confidence-destroying 'corporate abuse'
Apr 4, 2019
Matthew Miller

Wanted: Tales of confidence-destroying 'corporate abuse'

Former China-based planner and current RGA EMEA strategy head Rob Campbell launches a personal effort to stop "good employees from being systematically destroyed by bad managers".

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SilverPush finds fuel in fight against misplaced ads
Apr 1, 2019
Matthew Miller

SilverPush finds fuel in fight against misplaced ads

An APAC-native company offering tech for better contextual ad placement adds Hong Kong to a growing list of active markets.

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Red Bull tells the tale of a recovering K-pop idol
Mar 27, 2019
Matthew Miller

Red Bull tells the tale of a recovering K-pop idol

A 12-minute documentary made with MullenLowe Japan isn't your usual brand tie-up with a hot artist.

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Privacy regulation: We ain't seen nothin' yet
Mar 22, 2019
Matthew Miller

Privacy regulation: We ain't seen nothin' yet

VIDEO: Stephan Loerke of the WFA discusses the impact of GDPR, the evolving use of agencies, the group's media charter, and the biggest issue people aren't talking about enough.

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Why Canon is helping users rent their kit to each other
Mar 21, 2019
Matthew Miller

Why Canon is helping users rent their kit to each other

A platform for short-term rentals is part of an ongoing effort by the camera maker's Oceania unit to overhaul its brand experience.

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McCann names new Hong Kong CEO
Mar 21, 2019
Matthew Miller

McCann names new Hong Kong CEO

Former lead on Cathay Pacific account promoted to fill role vacated by Spencer Wong.

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AnyMind makes influencer and DOOH moves
Mar 20, 2019
Matthew Miller

AnyMind makes influencer and DOOH moves

The company announces an acquisition, the launch of a creators network, and a plan to launch a digital out-of-home joint venture, as it secures an additional US$8 million in funding.

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Final wrap-up: Seven things we learned at Campaign360
Mar 19, 2019
Matthew Miller, Robert Sawatzky

Final wrap-up: Seven things we learned at Campaign360

Nearly 300 attendees joined Campaign’s invite-only March 5 event in Singapore, looking at how to create real value in marketing. Here are some key takeaways.

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Programmatic is 'central' to nearly 40% of APAC marketers
Mar 11, 2019
Matthew Miller

Programmatic is 'central' to nearly 40% of APAC marketers

TOP OF THE CHARTS: A third of those surveyed by the WFA lack more than a basic understanding, however.

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AdAsia touts AI upgrades to publisher platform
Mar 7, 2019
Matthew Miller

AdAsia touts AI upgrades to publisher platform

The company says its publisher platform, rebranded as AdAsia360, can understand user behaviour on a page to place ads that are more frequently in view.

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Mar 5, 2019
Matthew Miller

"The biggest challenge is the collaboration we all need"

In-housing, outsourcing or co-locating? The question misses the point, according to media-network and FMCG leaders speaking at Campaign 360.

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