A year to Tokyo 2020: which brands will win the Games?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
Marketing Macau's mega-hotels
From inverted Christmas trees to kung fu chefs, we take a look at the marketing teams working to promote some of the biggest luxury hotels in Asia.
Five key KOL trends in China for 2019
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
Driving results from first and second-party data
As data privacy restrictions start to change in Asia, we explore how brands can up their first and second-party data game to establish trust and privacy, and also build a competitive advantage.
Will APAC advertising ever tackle its disability deficit?
Portrayals of persons with disabilities are overwhelmingly absent from advertising in Asia. But what barriers stand in the way? And will anything change following the Tokyo Paralympics?
'Human-like' voice search a major brand asset — if properly deployed
Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.
Can China’s 'little fresh meat' deliver big brand results?
With authorities in China already starting to discourage effeminate behaviour in the media, we analyse whether the country's boy idols can keep delivering visibility and sales for brands.
Marketers no longer lost in neural machine translation
With so much buzz around neural machine translation being the key to smashing language barriers and speeding up entry into new markets, we explore how useful it really is to brands.
Cannes, culture and the state of Chinese creativity
China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?
Have social 'likes' lost their value?
In an ever-shifting social media landscape, we explore the current value of social interactions and how brands can use them to more effectively engage with their audiences.
China, America and the race for AI supremacy
As China and the USA compete to become the world’s first AI superpower, we explore who is ahead and how multinationals with offices in both countries avoid in-fighting when it comes to sharing technology and ideas.
The road ahead for digital media measurement
Will 2018 be the year that better governance and technology bring forth workable solutions to the problems facing digital media measurement in Asia?
Disney’s merger challenge
BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.
.jpg&h=225&w=300&q=100&v=20170226&c=1)
Are work perks working?
As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.
The app-eal of in-app advertising in Asia
In-app advertising now accounts for the majority of all mobile ads in Asia-Pacific. But various challenges mean marketers need to be more creative than ever to compete.
Neuromarketing: Ad gurus who do the voodoo based on what you view
The proliferation of smartphones and affordable wearables means marketers can take controversial methods of measuring ads’ impact out of the laboratory and into the street.
Filter results
Article Type
- News (16)
Site Category
- Analysis (13)
- Marketing (10)
- Advertising (8)
- More Less
Author
- « Any Authors
- Matthew Keegan