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Five things you need to know about marketing to silver-haired consumers in China
Feb 4, 2013
Matthew Crabbe

Five things you need to know about marketing to silver-haired consumers in China

China’s population is rapidly aging; fulfilling the hopes and plans of older people is becoming a significant marketing opportunity for companies operating in China. Matthew Crabbe, research director for Asia-Pacific at Mintel, highlights five key factors affecting how older people consume from the global consumer research company's new report on elderly consumers in China.

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