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Mastercard signs up as first global sponsor of League of Legends esport
Sep 19, 2018
Matthew Chapman

Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

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Cheil Europe relaunches with customer experience proposition
Sep 19, 2018
Matthew Chapman

Cheil Europe relaunches with customer experience proposition

Restructure will create five divisions within the group.

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Publicis Media launches global commerce practice
Apr 2, 2018
Matthew Chapman

Publicis Media launches global commerce practice

Unit will include regional commerce leads in the Americas, EMEA and APAC regions, while also overseeing commerce specialists within the individual networks.

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Spark Foundry promotes Chris Boothe to vacant global brand president role
Mar 28, 2018
Matthew Chapman

Spark Foundry promotes Chris Boothe to vacant global brand president role

Chris Boothe, CEO of Spark Foundry USA has taken on the additional post of global brand president for the network.

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Mitsubishi taps Critical Mass as first global digital agency
Mar 27, 2018
Matthew Chapman

Mitsubishi taps Critical Mass as first global digital agency

Agency tasked with "developing a new digital ecosystem" for Mitsubishi’s global customer base.

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WPP's Kantar merges four brands into one consultancy
Jan 7, 2018
Matthew Chapman

WPP's Kantar merges four brands into one consultancy

Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail will cease to exist as brands in favour of the Kantar Consulting masterbrand.

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Fetch countersues Uber after being accused of click fraud in mobile ads
Jan 4, 2018
Matthew Chapman

Fetch countersues Uber after being accused of click fraud in mobile ads

Fetch claims that to date Uber has not paid more than US$19 million worth of invoices issued by Fetch for services rendered in 2017.

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TV industry starts global initiative to prove medium's power
Nov 20, 2017
Matthew Chapman

TV industry starts global initiative to prove medium's power

The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.

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M&C Saatchi creative chief sparks diversity debate
Oct 19, 2017
Matthew Chapman

M&C Saatchi creative chief sparks diversity debate

A creative leader drew ire for saying he was "bored with diversity being prioritised over talent" in a Campaign UK column.

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Facebook tests ads mid-video to open up further revenue streams
Jan 10, 2017
Matthew Chapman

Facebook tests ads mid-video to open up further revenue streams

Facebook will begin showing ads mid-video as it seeks to grow revenues from the exploding number of videos on its platform.

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Publicis merges SapientNitro and Razorfish to create SapientRazorfish
Nov 18, 2016
Matthew Chapman

Publicis merges SapientNitro and Razorfish to create SapientRazorfish

SapientNitro chief executive Alan Wexler will become chief executive at newly formed SapientRazorfish.

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The 10 best ads in Apple's 40-year history
Mar 29, 2016
Matthew Chapman

The 10 best ads in Apple's 40-year history

Apple has come a long way since its first advert 40 years ago. Here, the ten best ads that have helped define the brand.

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Twitter allows advertisers to tap into users' email addresses to improve targeting
Jan 15, 2014
Matthew Chapman

Twitter allows advertisers to tap into users' email addresses to improve targeting

Twitter is now allowing advertisers to target its users with promoted tweets based on information gathered from people's email addresses.

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Samsung unveils full star-studded football squad for match against 'alien invaders'
Dec 19, 2013
Matthew Chapman

Samsung unveils full star-studded football squad for match against 'alien invaders'

Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a "virtual football pitch".

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Facebook eyes expansion of Home to Apple and Microsoft phones
Apr 16, 2013
Matthew Chapman

Facebook eyes expansion of Home to Apple and Microsoft phones

GLOBAL - Facebook is in talks with Apple and Microsoft about bringing a version of its Home mobile software to phones running on iOS and Windows Phone, according to reports.

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Blackberry launches global campaign: People of action
May 15, 2012
Matthew Chapman

Blackberry launches global campaign: People of action

GLOBAL - BlackBerry has launched a multi-million dollar global campaign pushing its smartphones and tablets with creative celebrating 'people of action'.

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Unilever appoints R/GA to global deodorant brief
Feb 21, 2012
Matthew Chapman

Unilever appoints R/GA to global deodorant brief

GLOBAL - Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand.

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CSR departments are redundant, says Unilever's Keith Weed
Nov 29, 2011
Matthew Chapman

CSR departments are redundant, says Unilever's Keith Weed

GLOBAL - Brands should build corporate social responsibility (CSR) into all their working practices rather than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer.

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