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Agencies divided on in-house production vs outsourcing
Dec 5, 2013
Matthew Carlton

Agencies divided on in-house production vs outsourcing

Technological evolution means companies have to decide whether to produce their own work or outsource to specialists.

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How CMOs and CIOs can join up
Sep 4, 2013
Matthew Carlton

How CMOs and CIOs can join up

The marketing and technology functions need to approach each other differently in order to move forward.

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Communications: Blending of roles may edge out PR agencies
Aug 28, 2013
Matthew Carlton

Communications: Blending of roles may edge out PR agencies

The blurring of lines due to social media has seen marketers in charge of communications—and PR agencies have to adapt.

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New-breed market research: Fast, focused and always on
May 13, 2013
Matthew Carlton

New-breed market research: Fast, focused and always on

Brands are now turning to quicker and simpler digital media research methods to gain rapid and continuous insight.

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