GLOBAL - Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.
The holiest month on the Muslim calendar also marks a buying boom. How can brands market in Muslim countries without forgetting the spirit of the season?
Miles Young, global CEO of Ogilvy & Mather, will leave his position after 32 years with the agency to take a role with Oxford University, his alma mater.
Adidas on Wednesday announced it has tapped 72andSunny as its global creative agency for its Sport Performance line. The German sportswear giant said the Los Angeles agency will handle campaigns with a strategic focus on soccer, running, basketball and women’s sports.
GLOBAL - MediaCom on Monday announced it has named Toby Jenner worldwide chief operating officer.
NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.
HONG KONG AND NEW YORK - In an innovative deal with US backers, China has opened its doors to a new American-style arena football league that could put opportunities in play for brands on both sides of the Pacific.