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Nikko Asset Management debuts first global corporate brand campaign
Mar 1, 2018
Mark Darbyshire

Nikko Asset Management debuts first global corporate brand campaign

Before stepping onto a global stage, one of Asia’s largest asset managers had to distill a list of brand attributes—and find an agency willing to create the work in Japan.

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How science inspired Uniqlo’s first global branding effort
Feb 9, 2017
Mark Darbyshire

How science inspired Uniqlo’s first global branding effort

In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's evolving partnership with Japan's apparel giant.

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