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Campaign TV: Nielsen's Cheong Tai Leung on media in 2012
Nov 30, 2011
Marie Green, Magz Osborne

Campaign TV: Nielsen's Cheong Tai Leung on media in 2012

ASIA-PACIFIC - In the second of a four-part series looking at Asia's changing media landscape, Nielsen Asia-Pacific, the Middle East and Africa president Cheong Tai Leung advises that brands must increase their investment in digital as consumers' preference for "anytime, anywhere" content grows.

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VIDEO: TBWA's Keith Smith on plans, challenges in Asia
Apr 27, 2011
Marie Green

VIDEO: TBWA's Keith Smith on plans, challenges in Asia

ASIA-PACIFIC - Campaign recently sat down with TBWA president international Keith Smith to discuss the network's plans in the region and key areas of growth.

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Australia’s top ranked agencies and creatives
Mar 20, 2011
Marie Green

Australia’s top ranked agencies and creatives

AUSTRALIA - Following a fruitful award season for Australia in 2010, Leo Burnett and ECD Andy Dilallo have emerged as the most awarded advertising agency and creative in Australia, according to Campaign Asia-Pacific's The Creative Rankings.

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Doubleclick hands account management to Five Stones in HK, Taiwan
Feb 22, 2011
Marie Green

Doubleclick hands account management to Five Stones in HK, Taiwan

HONG KONG - Google's Doubleclick has handed their account management business for Hong Kong and Taiwan to Hong Kong-based digital marketing agency Five Stones, without a pitch.

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Andrew Berglund leaves XM Asia-Pacific after six months
Jan 12, 2011
Marie Green

Andrew Berglund leaves XM Asia-Pacific after six months

ASIA-PACIFIC - Andrew Berglund, regional creative director at XM Asia-Pacific, has left the company to return to Europe just six months after taking up the role in July last year.

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VIDEO: Managing editor Ellana Lee on CNN's Asian audience
Dec 14, 2010
Marie Green

VIDEO: Managing editor Ellana Lee on CNN's Asian audience

HONG KONG - Campaign recently caught up with CNN International Asia-Pacific managing editor Ellana Lee. Here's what she had to say about the news organisation's Asian audience and creating multiple media points for viewers.

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VIDEO: Timberland global marketing chief Mike Harrison
Nov 15, 2010
Marie Green

VIDEO: Timberland global marketing chief Mike Harrison

GLOBAL - Mike Harrison, global chief brand officer at Timberland, caught up with Campaign in Hong Kong to discuss the brand's success in China, CSR initiatives and target markets in 2011.

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PODCAST: Challenges facing the Pay-TV industry
Nov 1, 2010
Marie Green

PODCAST: Challenges facing the Pay-TV industry

Asia-Pacific CEO at Maxus Neil Stewart and executive vice-president and MD for Discovery Networks Asia-Pacific Tom Keaveny joins us to discuss the challenges facing the pay-TV industry.

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Campaign’s Agency of the Year 2010 receives record number of entries, introduces holding company award
Nov 1, 2010
Marie Green

Campaign’s Agency of the Year 2010 receives record number of entries, introduces holding company award

ASIA-PACIFIC – The 17th Agency of the Year awards, organised by Campaign Asia-Pacific, have received 311 entries from across the region, a 114 per cent increase over last year.

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VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing
Oct 21, 2010
Marie Green

VIDEO: TheTMSway founder Frederick Saurat on redefining mobile marketing

ASIA-PACIFIC - TheTMSway, under the leadership of founder Frederick Saurat, is advocating a move away from push spam marketing to using mobile to provide instant answers to consumer requests through TMS shortcodes.

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Havas clocks 12.6 per cent growth in revenue for Q3
Oct 19, 2010
Marie Green

Havas clocks 12.6 per cent growth in revenue for Q3

GLOBAL - Havas has returned a 12.6 per cent growth in global revenue, up from 6.6 per cent in Q2 and 1.4 per cent growth in Q1.

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CampaignTV: St. Regis' general manager Amadeo Zarzosa on staying focused
Oct 6, 2010
Marie Green

CampaignTV: St. Regis' general manager Amadeo Zarzosa on staying focused

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

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CampaignTV: St. Regis' GM Amadeo Zarzosa on staying focused
Oct 6, 2010
Marie Green

CampaignTV: St. Regis' GM Amadeo Zarzosa on staying focused

In the final part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager at the St. Regis in Singapore Amadeo Zarzosa, discusses how the luxury brand weathered the global financial crises by staying focused.

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Gaurav Mishra joins MS&L Group as APAC digital director
Oct 5, 2010
Marie Green

Gaurav Mishra joins MS&L Group as APAC digital director

ASIA-PACIFIC - MS&L Group has hired Gaurav Mishra as director of digital and social media for Asia-Pacific, based in New Delhi.

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Landsberg replaces Hendell in McCann Worldgroup management shake-up
Sep 29, 2010
Marie Green

Landsberg replaces Hendell in McCann Worldgroup management shake-up

GLOBAL - McCann Worldgroup CEO Nick Brien today outlined the details of a management shake-up at several of the company's brands, including the appointment of Marc Landsberg as CEO of MRM Worldwide following Reuben Hendell's departure.

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CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view
Sep 28, 2010
Marie Green

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.

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Leo Burnett Sydney wins coveted Ebay account
Sep 27, 2010
Marie Green

Leo Burnett Sydney wins coveted Ebay account

SYDNEY - Leo Burnett Sydney has won Ebay's creative duties following a four-way pitch that also involved Host, BMF and Whybin TBWA.

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CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view
Sep 26, 2010
Marie Green

CampaignTV: Singapore Airlines' Nicholas Ionides takes a long term view

In the third part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, vice-president of public affairs at Singapore Airlines Nicholas Ionides, discusses how the brand managed the financial crisis and key markets over the next few years.

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WPP's Scott Spirit tipped to take on global strategy role out of China
Sep 26, 2010
Marie Green

WPP's Scott Spirit tipped to take on global strategy role out of China

GLOBAL - Scott Spirit, Asia-Pacific strategy director at WPP, is tipped to have been promoted to chief strategy officer, the first global role stationed outside of the group's London and New York offices.

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Colenso BBDO New Zealand tops Young Guns as number one agency
Sep 23, 2010
Marie Green

Colenso BBDO New Zealand tops Young Guns as number one agency

GLOBAL - Young Guns has named Colenso BBDO New Zealand as the number one agency for emerging and young creatives in the world.

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