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INTERVIEW: CEO Jon Cook on VML’s global expansion
Feb 27, 2012
Magz Osborne

INTERVIEW: CEO Jon Cook on VML’s global expansion

SYDNEY/SINGAPORE – Having launched a full-service agency within the Y&R Group in Australia, CEO and President Jon Cook explains VML’s expansion strategy.

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INTERVIEW: VML Qais chairman Keith Timimi on the new partnership
Feb 23, 2012
Magz Osborne

INTERVIEW: VML Qais chairman Keith Timimi on the new partnership

One month into the VML Qais partnership, Singapore-based chairman Keith Timimi speaks with Campaign about new-found friends, synergies and new business wins.

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INTERVIEW: VML Qais chairman Keith Timimi on the new partnership
Feb 21, 2012
Magz Osborne

INTERVIEW: VML Qais chairman Keith Timimi on the new partnership

One month into the VML Qais partnership, Singapore-based chairman Keith Timimi speaks with Campaign about new-found friends, synergies and new business wins.

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Motricity exits Asia after Axiata loss
Jan 26, 2012
Magz Osborne

Motricity exits Asia after Axiata loss

KUALA LUMPUR – Mobile marketing services company Motricity is withdrawing from Asia after losing key client Axiata earlier this month.

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Simon Twiston Davies to step down as CASBAA CEO
Jan 20, 2012
Magz Osborne

Simon Twiston Davies to step down as CASBAA CEO

HONG KONG – Simon Twiston Davies is to step down as CEO of pay-TV industry body CASBAA (Cable and Satellite Broadcasting Association of Asia) at the end of this year.

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Tributes pour in for Mike Boekholt
Jan 4, 2012
Magz Osborne

Tributes pour in for Mike Boekholt

HONG KONG – Tributes have been pouring in for renowned creative Mike Boekholt, who passed away in Hong Kong on 27 December 2011, aged 46.

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CAMPAIGN TV: Omnicom's Cupples on payment by success
Dec 7, 2011
Magz Osborne

CAMPAIGN TV: Omnicom's Cupples on payment by success

ASIA-PACIFIC - In the third of a four-part series looking at Asia's changing media landscape, Omnicom Media Group Asia CEO Barry Cupples says he expects a lot from 2012 and hopes it's the year agencies start earning based on success.

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TBWA's CMO Laurie Coots on 'gamification'
Dec 5, 2011
Magz Osborne

TBWA's CMO Laurie Coots on 'gamification'

TBWA Worldwide’s chief marketing officer Laurie Coots talks to Campaign about gamification and doing things “because we should, rather than because we can.”

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Campaign TV: Nielsen's Cheong Tai Leung on media in 2012
Nov 30, 2011
Marie Green, Magz Osborne

Campaign TV: Nielsen's Cheong Tai Leung on media in 2012

ASIA-PACIFIC - In the second of a four-part series looking at Asia's changing media landscape, Nielsen Asia-Pacific, the Middle East and Africa president Cheong Tai Leung advises that brands must increase their investment in digital as consumers' preference for "anytime, anywhere" content grows.

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CASBAA 2011: Linear advertising “won’t survive”
Nov 2, 2011
Magz Osborne

CASBAA 2011: Linear advertising “won’t survive”

HONG KONG – Linear campaigns and linear agency models won’t survive in an increasingly non-linear world. That was the overwhelming message from an industry panel at CASBAA 2011.

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CASBAA 2011: Pay TV urged to innovate, collaborate
Nov 1, 2011
Magz Osborne

CASBAA 2011: Pay TV urged to innovate, collaborate

HONG KONG – The region’s assembled pay-TV industry was encouraged to embrace new distribution opportunities and monetise content, as windows shorten and demand for exclusive rights diminishes.

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INTERVIEW: Microsoft's Stephen Kim on digital storytelling
Oct 14, 2011
Magz Osborne

INTERVIEW: Microsoft's Stephen Kim on digital storytelling

Exploring the craft of storytelling, and its evolving role in marketing, Stephen Kim, general manager, global creative solutions at Microsoft, shares how advances in technology are bringing brand stories to life.

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INTERVIEW: The Simpsons' Joel Cohen talks creativity
Oct 11, 2011
Magz Osborne

INTERVIEW: The Simpsons' Joel Cohen talks creativity

Brought to Spikes Asia 2011 by DDB, Emmy award-winning writer and co-executive producer of The Simpsons, Joel Cohen spoke to Campaign about creativity, writer’s block and upsetting advertisers.

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New Zealand’s Telecom drops ‘Abstain’ campaign
Sep 30, 2011
Magz Osborne

New Zealand’s Telecom drops ‘Abstain’ campaign

NEW ZEALAND – Telecom has dropped its controversial ‘Abstain from the Game’ campaign, and the retail chief executive has apologised internally.

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New Zealand, Hong Kong top TV regulators: CASBAA report
Sep 28, 2011
Magz Osborne, Emily Tan

New Zealand, Hong Kong top TV regulators: CASBAA report

ASIA-PACIFIC – New Zealand and Hong Kong have emerged as the markets with the most favourable pay-TV regulation in the region, according to a report released today.

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Ogilvy hires Louise Kuegler as regional business development director
Sep 26, 2011
Magz Osborne

Ogilvy hires Louise Kuegler as regional business development director

SINGAPORE - Ogilvy & Mather has hired Louise Kuegler as its regional business development director for Asia-Pacific, to be based at the Ogilvy hub in Singapore.

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Jean-Yves Naouri on exploring the new penalty of leadership
Sep 20, 2011
Magz Osborne

Jean-Yves Naouri on exploring the new penalty of leadership

SPIKES ASIA – In the closing session of Spikes Asia’s second day, presented by Starcom MediaVest Group, Publicis’ Jean-Yves Naouri explored the new "penalty" of leadership.

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DDB presents The Simpsons’ writer Joel Cohen on creativity and 'ERGFLNCA'
Sep 19, 2011
Magz Osborne

DDB presents The Simpsons’ writer Joel Cohen on creativity and 'ERGFLNCA'

SPIKES ASIA – It was standing room only as Emmy-award winning writer and co-executive producer of The Simpsons Joel Cohen took to the stage at Spikes Asia 2011, presented by DDB.

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ZenithOptimedia wins Nestlé in Korea
Sep 8, 2011
Magz Osborne

ZenithOptimedia wins Nestlé in Korea

SEOUL – Nestlé is believed to have handed media account to ZenithOptimedia Korea.

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INTERVIEW: Affle's Anuj Kumar on mobile advertising
Sep 7, 2011
Magz Osborne

INTERVIEW: Affle's Anuj Kumar on mobile advertising

SINGAPORE - Anuj Kumar, CEO of Asia-based mobile advertising Affle, says this year is, finally, the year of mobile advertising. That's thanks to changing users and the emergence of wider content options for mobile devices.

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