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Lexus launches ad scripted entirely using AI
Nov 16, 2018
Magda Ibrahim

Lexus launches ad scripted entirely using AI

Spot is directed by Oscar-winning Kevin Macdonald.

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'Rang-tan' ad hits 30m online views and prompts petition
Nov 13, 2018
Magda Ibrahim

'Rang-tan' ad hits 30m online views and prompts petition

A video about palm oil caught the attention of celebrities and has received more than 30 million views after a British supermarket chain complained it was stopped from airing it on TV.

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Global marketers expect their budgets to rise in 2019
Aug 1, 2018
Faaez Samadi, Magda Ibrahim

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year.

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