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Cannes 2016: From awareness to advocacy to activism
Jun 27, 2016
Maciek Nowicki

Cannes 2016: From awareness to advocacy to activism

Not all trends that get 'Lion-ised' at Cannes have staying power. The exception is brand advocacy like that practised by Unilever.

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'Artificial stupidity': A gem among the rain of words at Cannes
Jun 21, 2016
Maciek Nowicki

'Artificial stupidity': A gem among the rain of words at Cannes

Isobar's Maciek Nowicki discovers a buzzword worth buzzing about.

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