GLOBAL - Virgin has shot a short film entirely at 35,000 feet, which follows a love story across its Atlantic, Australia and America airlines.
AUCKLAND - Air New Zealand has signed a two-film deal with New Line Cinema and Metro-Goldwyn Mayer that will involve the airline rolling out Hobbit-branded aircraft.
GLOBAL - Unilever's Marc Mathieu has made two appointments to his global team, as the FMCG company strives to "sharpen" its creative strategy.
GLOBAL - Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital channels.
GLOBAL - Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.
GLOBAL - Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.
GLOBAL - Unilever is to undertake a fundamental change in approach to its marketing through the implementation of a fresh 'More magic, less logic' company philosophy.
GLOBAL - Apple has posted a 54 per cent surge in global net profits to US$6.62 billion in the quarter, but sales of its flagship iPhone slipped in the period.
GLOBAL - Nokia, the mobile phone giant, has settled a series of legal disputes with Apple over patents, with Apple agreeing to pay royalties for the use of the Finnish manufacturer's technology.
GLOBAL - Formula One world champion Sebastian Vettel is to become the first global brand ambassador for Infiniti, the Japanese luxury car manufacturer.
GLOBAL - Johnson & Johnson (J&J), the global healthcare manufacturer, is overhauling the structure of its consumer business to streamline the division and give more authority to regional market heads.
GLOBAL – Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez, to the position of chief sustainability officer.
GLOBAL - Evian has followed up its phenomenally popular 'roller babies' ad with a new spot that flips adults into dancing babies.
GLOBAL - Peroni Nastro Azzurro, the SABMiller owned Italian beer brand, has launched its global 'Spring/ Summer' ad campaign.
GLOBAL - GlaxoSmithKline has announced plans to sell off 19 brands from its non-core over the counter business in order to focus on its "priority brands" in the Consumer Healthcare business.
GLOBAL - Stella Artois, the premium lager brand, is introducing a new can design across its global markets.
GLOBAL - Procter & Gamble, the global FMCG company, has sold its last remaining food brand Pringles to Diamond Foods for $2.35 billion.
GLOBAL - PepsiCo is launching a petroleum-free bottle in an effort to ramp up its environmental credentials.
GLOBAL - Coca-Cola has launched a global campaign for teenagers, as part of its music-focused activity.