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The 10 most-shared World Cup 2014 ads
Jun 6, 2014
Louise Ridley

The 10 most-shared World Cup 2014 ads

GLOBAL - Shakira's "la la la" football song with Activia has been the most-shared 2014 World Cup ad in the run-up to the tournament, while Samsung has three ads in the top 10. Adidas, Nike and Coca-Cola also appear in the chart.

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Omnicom wins bulk of Heinz's global media business
May 20, 2014
Louise Ridley

Omnicom wins bulk of Heinz's global media business

Heinz has awarded Omnicom the majority of its global media planning and buying business, with its media agency OMD set to handle the account in Asia-Pacific.

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Microsoft reviews global agency roster
Jan 15, 2014
Louise Ridley

Microsoft reviews global agency roster

Microsoft has called a global review of its roster of agencies, which includes Crispin Porter & Bogusky, Wunderman, Razorfish, JWT and UM.

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Publicis Omnicom merger gets green light from European Commission
Jan 13, 2014
Louise Ridley

Publicis Omnicom merger gets green light from European Commission

The European Commission has approved the merger of Publicis Groupe and Omnicom Group, moving the holding companies a further step towards creating the world's largest advertising company.

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Carlsberg consolidates bulk of US$160m media into OMD
Nov 21, 2013
Louise Ridley

Carlsberg consolidates bulk of US$160m media into OMD

Carlsberg has consolidated its estimated US$160 million global media account into OMD after a four-way pitch, except the Chinese market, which has been retained by ZenithOptimedia.

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GSK splits media between Group M and Omnicom
Sep 4, 2013
Louise Ridley

GSK splits media between Group M and Omnicom

GlaxoSmithKline has divided the bulk of its estimated US$1.56 billion global media planning and buying account between Group M and Omnicom Media Group.

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Omnicom plans to launch third media network
Jul 24, 2013
Louise Ridley

Omnicom plans to launch third media network

Omnicom is planning to launch a third global media network to add to its existing brands PHD and OMD.

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