We explore the tricky business of christening a company or product destined for various different markets, without getting egg on your face.
It can sometimes feel that everyone on LinkedIn is competing to make a name for themselves. But what's the best way to build a personal brand without seeming overly self-promoting—and what are the rewards?
Novelty gives way to smarter business as more and more hotels embrace automation.
Marketers are obsessed with senior consumers but still haven’t worked out how to address them in a meaningful, non-patronising way.