Articles: 12 Results Filter results»
Order By: Latest
Premium
CMOs descend from their ‘Ivory Tower’
Sep 28, 2016
Li Mei Foong

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

Premium
Wearables’ form now reflects function
Aug 25, 2016
Li Mei Foong

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

Premium
Asean powering beauty gadgets growth
Apr 19, 2016
Li Mei Foong

Asean powering beauty gadgets growth

SECTOR STUDY: Price-sensitive consumers make emerging markets like Southeast Asia a challenging playing field. But the rewards are big for brands that play their cards right.

Premium
Can young Asia’s hunger for experience feed fine dining?
Mar 21, 2016
Li Mei Foong

Can young Asia’s hunger for experience feed fine dining?

After a streak of lacklustre performances, it is fine dining’s time to shine as highly paid but highly stressed millennials seek therapy in luxurious experiences.

Premium
Keeping up with China’s caffeine buzz
Nov 25, 2015
Li Mei Foong

Keeping up with China’s caffeine buzz

As Chinese coffee consumers switch between fresh brews and instant coffee, competing brands are shaping each others’ long-term strategy.

Premium
Experiential marketing takes off across region
Jun 8, 2015
Li Mei Foong

Experiential marketing takes off across region

Many brands are shifting and allocating budgets towards physical experiences, but they’re not necessarily getting it right.

Premium
Bricks and clicks, best e-commerce mix
Mar 24, 2015
Li Mei Foong

Bricks and clicks, best e-commerce mix

Virtual stores are making an unexpected appearance in shopping malls.

Premium
Startups and innovation: Partnerships build intangible ROI
Mar 17, 2015
Li Mei Foong

Startups and innovation: Partnerships build intangible ROI

Agencies will benefit creatively from working with startups but will need to cast-out established models to succeed.

Premium
Pet care: Doting owners splash out to show love
Mar 2, 2015
Li Mei Foong

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Premium
Luxury in India growing amidst thorns
Nov 17, 2014
Li Mei Foong

Luxury in India growing amidst thorns

SECTOR STUDY: Despite the nation’s size and tempting wealth, top-end brands aren’t necessarily having an easy time in India. Careful strategy is needed to thrive there.

Premium
Dairy products: Milking the deep pockets of Asia
Nov 3, 2014
Li Mei Foong

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

Premium
Ogilvy's Sumedi out to break Indonesia’s mould
May 27, 2014
Li Mei Foong

Ogilvy's Sumedi out to break Indonesia’s mould

CREATIVE INTERVIEW: Ogilvy & Mather Indonesia’s new chief creative comes with a wealth of experience and is on a mission to shake up the traditional media-focused industry.

Filter results

Date

Article Type

Author