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Vibrant street parties along Gold Coast’s iconic Surfers Paradise wowed Chinese delegates.
In an age of experience, brands are emphasising innovation to design events that leave lasting impressions.
Could AI really be a game-changer for corporate travel management?
Data on how attendees spend their time at events provides valuable insights to organisers.
Around 200 Amway Indonesia delegates joined the West Mediterranean-themed Amway Leadership Seminar held on the Symphony of the Seas earlier in May.
How best to use and leverage data once you’ve collected it at your event.
There’s more to data gathering than numbers, spreadsheets and feedback forms.
Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?
The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.
The show's women-initiated programme sparked conversation about gender representation in the industry.
The MICE industry will require focus on planning and processes to operate in this new environment.
The 2018 MICE event in Melbourne showed off new tech tools from 'Teleportivity' to 'Selfiebots'.
The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.
As the Games kick off, we chat to the event organisers who've been working for years to make it happen.
Xi Jinping is committed to making Chinese AI the envy of the world by 2030.
Data integration, mixed reality and facial recognition on the rise.
Marketers must evaluate the rising cost of new tech tools against actual value.
Performing due diligence on suppliers is essential to alleviate fraudulent activity.
An influencer brings an automatic social following and a dedicated network of fans to an event.