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How to master brand storytelling
Dec 8, 2017
Kim Benjamin

How to master brand storytelling

Brand experiences have the ability to engage all the senses in a more immersive and memorable way.

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How to manage the dark side of social
Dec 4, 2017
Kim Benjamin

How to manage the dark side of social

Part and parcel of using social media is staying engaged with it—both the good and the bad.

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Why the agency model is in flux
Dec 1, 2017
Kim Benjamin

Why the agency model is in flux

The pace of change is forcing the industry to take a good, hard look at itself.

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Why Chinese tech is crucial for events
Nov 27, 2017
Kim Benjamin

Why Chinese tech is crucial for events

Chinese start-ups and homegrown tech tools are making waves in the events industry.

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Brand break-up: When event sponsorship goes wrong
Nov 27, 2017
Kim Benjamin

Brand break-up: When event sponsorship goes wrong

McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.

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How to use Snapchat to engage audiences
Nov 27, 2017
Kim Benjamin

How to use Snapchat to engage audiences

Take advantage of the social platform's customisable filters and geolocation capabilities

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Five golden rules for defining event success
Nov 27, 2017
Kim Benjamin

Five golden rules for defining event success

Create an experience before, during and after your event.

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Experience economy: How to harness the power of live events
Nov 27, 2017
Kim Benjamin

Experience economy: How to harness the power of live events

In the age of authenticity, live experiences play a critical role in brand engagement strategy.

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How artificial intelligence is revolutionising events
Sep 4, 2017
Kim Benjamin

How artificial intelligence is revolutionising events

Thinking machines have enormous potential to create more engaging, successful events.

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Cyber seeing will soon be AI believing
Jul 21, 2017
Kim Benjamin

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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