Brand experiences have the ability to engage all the senses in a more immersive and memorable way.
Part and parcel of using social media is staying engaged with it—both the good and the bad.
The pace of change is forcing the industry to take a good, hard look at itself.
Chinese start-ups and homegrown tech tools are making waves in the events industry.
McDonald’s recently ended its 41-year-long sponsorship of the Olympic Games. Here's what we can learn.
Take advantage of the social platform's customisable filters and geolocation capabilities
Create an experience before, during and after your event.
In the age of authenticity, live experiences play a critical role in brand engagement strategy.
Thinking machines have enormous potential to create more engaging, successful events.
The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.