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Mars reveals gender bias in own advertising
Jun 18, 2019
Kim Benjamin

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

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Huawei promotes credentials to UK businesses amid deepening US crisis
Jun 4, 2019
Kim Benjamin

Huawei promotes credentials to UK businesses amid deepening US crisis

Campaign by Ogilvy Hong Kong is running across print, digital and outdoor.

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Steve Blakeman to lead global Nestle account at Mindshare
May 29, 2019
Kim Benjamin

Steve Blakeman to lead global Nestle account at Mindshare

Blakeman joins network from OMD.

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SITE identifies Asia as region with
May 22, 2019
Kim Benjamin

SITE identifies Asia as region with "brightest future" for incentives

APAC in particular could benefit from the organisation’s recently launched ‘Bangkok Manifesto’.

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PCMA rolls out data intelligence service
May 22, 2019
Kim Benjamin

PCMA rolls out data intelligence service

Those signed up to the service will pay an initial set-up fee alongside a 12-month rolling licence, with the cost based on the size of the CRM database.

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New Christchurch convention centre 'unaffected' by recent terror attacks
May 21, 2019
Kim Benjamin

New Christchurch convention centre 'unaffected' by recent terror attacks

"In the aftermath of the events in March, New Zealand showed what a compassionate place it is."

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Taco Bell to open Mexican-themed resort
May 20, 2019
Kim Benjamin

Taco Bell to open Mexican-themed resort

Hotel launches in August.

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Deliveroo to build 'Great Wall' using takeaway boxes
May 14, 2019
Kim Benjamin

Deliveroo to build 'Great Wall' using takeaway boxes

According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.

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Why independent agencies thrive in China
May 9, 2019
Kim Benjamin

Why independent agencies thrive in China

“In Shanghai, even a new starter can get a foot in the door. If you don’t stay hungry and on top of the game, you could be supplanted without even knowing it.”

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How it really works... ePosters
Dec 17, 2018
Kim Benjamin

How it really works... ePosters

Authors can use the platform’s editing tool to create interactive ePosters that can include videos, website links, audio, surveys, images, and more.

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Gold Coast hosts 6,000 Infinitus China delegates
Nov 25, 2018
Kim Benjamin

Gold Coast hosts 6,000 Infinitus China delegates

Vibrant street parties along Gold Coast’s iconic Surfers Paradise wowed Chinese delegates.

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Creativity as fuel for event design
Oct 15, 2018
Kim Benjamin

Creativity as fuel for event design

In an age of experience, brands are emphasising innovation to design events that leave lasting impressions.

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Corporate travel management gets personal with AI
Sep 17, 2018
Kim Benjamin

Corporate travel management gets personal with AI

Could AI really be a game-changer for corporate travel management?

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How it really works... live attendee tracking
Sep 9, 2018
Kim Benjamin

How it really works... live attendee tracking

Data on how attendees spend their time at events provides valuable insights to organisers.

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Amway Indonesia delegates sail on world's largest passenger ship
Aug 12, 2018
Kim Benjamin

Amway Indonesia delegates sail on world's largest passenger ship

Around 200 Amway Indonesia delegates joined the West Mediterranean-themed Amway Leadership Seminar held on the Symphony of the Seas earlier in May.

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So you have data. Now what?
Jun 19, 2018
Kim Benjamin

So you have data. Now what?

How best to use and leverage data once you’ve collected it at your event.

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How event planners can navigate data
Jun 11, 2018
Kim Benjamin

How event planners can navigate data

There’s more to data gathering than numbers, spreadsheets and feedback forms.

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How comms professionals can break out of the 'PR sandbox'
May 27, 2018
Kim Benjamin

How comms professionals can break out of the 'PR sandbox'

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

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MCEC partners with C2 to create experiential platforms
May 20, 2018
Kim Benjamin

MCEC partners with C2 to create experiential platforms

The venue will have exclusive access to C2’s experiential design platform and labs for "playful ideation" sessions.

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IMEX 2018 highlights role of women in events industry
May 16, 2018
Kim Benjamin

IMEX 2018 highlights role of women in events industry

The show's women-initiated programme sparked conversation about gender representation in the industry.