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Five ways to really piss-off older people with bad advertising
Jul 31, 2014
Kim Walker

Five ways to really piss-off older people with bad advertising

Two-thirds of consumers above the age of 45 believe advertising is neither attuned to their needs nor entertaining. Brands and agencies can start to fix that by not making the following mistakes.

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Advertising to older consumers: 7 strategies that work
May 30, 2014
Kim Walker

Advertising to older consumers: 7 strategies that work

Examples of tried-and-true techniques for speaking to older consumers.

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