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China’s 50th Lei Feng Day PR effort: a hero fades into ignominy
Apr 18, 2013
Elaine Seah, Khairul Annuar

China’s 50th Lei Feng Day PR effort: a hero fades into ignominy

March 5 marked the 50th year of 'Learn from Lei Feng Day', commemorating the life of a soldier in the early 1960s for his selfless devotion to China and the Communist Party. Elaine Seah and Khairul Annuar of Brand Incorporated look at whether the spirit of Lei Feng lives on in modern China.

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