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No, the ALS Ice Bucket Challenge isn’t a waste of time (or water)
Aug 25, 2014
Ken Mandel

No, the ALS Ice Bucket Challenge isn’t a waste of time (or water)

A small backlash doesn't detract from what the challenge has achieved, nor what it says about the way technology has changed the way we rally around social causes.

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Social media education: Are custom programmes worth it?
Aug 6, 2014
Ken Mandel

Social media education: Are custom programmes worth it?

The question is not whether you should train your staff in social media. The question is how to ensure you build an education programme that suits your company's size and objectives.

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Social media and smartphones usher in a world of ‘Mobiquity’
Jun 5, 2014
Ken Mandel

Social media and smartphones usher in a world of ‘Mobiquity’

Immersive and ubiquitous communications provide the answer for winning over the Internet generation.

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