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What adland has learned from Cambridge Analytica
Nov 6, 2018
Kate Magee

What adland has learned from Cambridge Analytica

The incident has identified all kinds of tools and tactics that are relevant to the advertising industry.

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IOC appoints Publicis for global 2018 Olympics campaign
Mar 15, 2017
Kate Magee

IOC appoints Publicis for global 2018 Olympics campaign

UK will lead the work for the February 2018 games.

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Hegarty: 'Adland overly worships at the altar of youth'
Dec 5, 2016
Kate Magee

Hegarty: 'Adland overly worships at the altar of youth'

By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Campaign.

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Grey's David Patton appointed global president at Y&R
Oct 20, 2016
Kate Magee

Grey's David Patton appointed global president at Y&R

Grey EMEA boss David Patton is joining sister WPP agency Y&R as global president to help rejuvenate the creative network.

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The invisibles: Why are portrayals of disability so rare in advertising?
Sep 13, 2016
Kate Magee

The invisibles: Why are portrayals of disability so rare in advertising?

Whether or not it cares to admit it, the ad industry has a problem portraying disability. Just look at your TV screens for evidence. So how can it go about breaking the last taboo and being more representative?

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How marketers can press agencies to do better on diversity
Aug 18, 2016
Kate Magee

How marketers can press agencies to do better on diversity

Now is the right time for marketers to step up and act on the controversial issue of diversity in the workforce and the work - they have the real power to effect change.

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Pixar inside out: What adland can learn from the storytelling masters
Jul 19, 2016
Kate Magee

Pixar inside out: What adland can learn from the storytelling masters

What can our industry learn from the Disney-owned animation studio, which is known for its storytelling power? Pixar's 'king of gags' offers five secrets.

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Charity work may be split from commercial work at Cannes Lions, says festival boss
Jun 20, 2016
Kate Magee

Charity work may be split from commercial work at Cannes Lions, says festival boss

The organisers of the Cannes Lions Festival are considering splitting out charity submissions from commercial entries in their awards judging process.

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McWhopper: Behind Y&R NZ and Burger King's unlikely peace symbol
Jun 3, 2016
Kate Magee

McWhopper: Behind Y&R NZ and Burger King's unlikely peace symbol

There are big ideas and there are whopping ideas. Kate Magee meets the brains behind one such campaign that made both agency and client top dogs at D&AD.

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Publicis shops around world unite for Ray-Ban ad brief
Mar 4, 2016
Kate Magee

Publicis shops around world unite for Ray-Ban ad brief

Publicis Communications has drafted in creative teams from around the world to help Marcel crack a brief for Ray-Ban, the Luxottica brand.

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BBH appoints LA chief Pelle Sjoenell to top global creative role
Jan 27, 2016
Kate Magee

BBH appoints LA chief Pelle Sjoenell to top global creative role

Pelle Sjoenell, the executive creative director of BBH Los Angeles, is to become the worldwide chief creative officer of the Bartle Bogle Hegarty Group.

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Publicis Groupe weighs bid for 30% of Cheil Worldwide
Jan 14, 2016
Staff Reporters, Kate Magee

Publicis Groupe weighs bid for 30% of Cheil Worldwide

The stake would make Publicis the Korean company's largest stakeholder.

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The agency: Under construction
Sep 4, 2015
Kate Magee

The agency: Under construction

Ad agencies are not about to be replaced by robots, but the creative agency model is now in ER. How should agencies be evolving and what are clients going to be looking for in the coming years?

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Ogilvy & Mather leaders pay tribute to Tim Broadbent
Jul 9, 2015
Kate Magee, Matthew Miller

Ogilvy & Mather leaders pay tribute to Tim Broadbent

Tim Broadbent, the global effectiveness director of Ogilvy & Mather, has died after losing his battle with cancer Monday night at his home in Penang.

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Heineken splits with Wieden+Kennedy
Jun 16, 2015
Kate Magee

Heineken splits with Wieden+Kennedy

GLOBAL - Heineken has ended its global relationship with Wieden+Kennedy on the Heineken and Desperados brands.

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Diageo and BBH end 15-year relationship
May 22, 2015
Kate Magee

Diageo and BBH end 15-year relationship

LONDON - Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house.

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Acer calls worldwide creative pitch
Dec 5, 2014
Kate Magee

Acer calls worldwide creative pitch

Acer, the computer manufacturer, is reviewing its global advertising arrangements.

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Why thinking and making rule for Rei Inamoto
Nov 24, 2014
Kate Magee

Why thinking and making rule for Rei Inamoto

AKQA's chief creative officer is aiming for category-defining work as he takes on James Hilton's global role.

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Bolloré Group offers to buy controlling stake in Havas, rules out sale
Oct 20, 2014
Kate Magee

Bolloré Group offers to buy controlling stake in Havas, rules out sale

Bolloré already owns 36.2 percent of Havas and is offering to buy a controlling interest by January 2015.

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Mini kicks off global creative review
Feb 14, 2014
Kate Magee

Mini kicks off global creative review

Mini, the car brand owned by BMW, has launched a review of its global creative agency requirements.

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