Articles: 3 Results Filter results»
Order By: Latest
Premium
Jobs to be done: A useful new methodology
Aug 19, 2016
Julian Chow

Jobs to be done: A useful new methodology

Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.

Premium
The full-stack marketer mindset
Apr 29, 2016
Julian Chow

The full-stack marketer mindset

Amid much discussion of skill sets, we don't hear much about the marketer's mindset. But a few adjustments to the latter can make a big difference, writes Julian Chow.

Premium
IDEA: A framework for content development
Feb 17, 2015
Julian Chow

IDEA: A framework for content development

Creating content is easy. Creating effective content is not. Julian Chow of Text100 Singapore posits a 4-step methodology to help.

Filter results

Date

Article Type

Site Category

Author