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How to make sense of your customer data
Mar 20, 2019
Joseph Suriya

How to make sense of your customer data

The case for considering a customer data platform (CDP) to help create a unified customer view.

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AI: Why the automated revolution must be dignified
Nov 29, 2018
Joseph Suriya

AI: Why the automated revolution must be dignified

For now, it's largely up to marketers to figure out on their own how to harness the benefits of AI while minimising ethical risks. Here are some guiding principles.

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