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Targeting young people: Should we be on Facebook?
Sep 28, 2010
Jon Wright

Targeting young people: Should we be on Facebook?

Jon Wright, regional director of analytics and insight at MEC for Asia-Pacific, looks at using an understanding of consumer social networking behaviour to help guide brand social media activities.

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How to deliver integrated planning for your brand
Aug 5, 2010
Jon Wright

How to deliver integrated planning for your brand

Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, offers his advice on how to get ideas from the drawing board and into practice.

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Five things you need to know about how people make decisions
Jul 21, 2010
Jon Wright

Five things you need to know about how people make decisions

To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

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Five things you need to know about: 3D TV
May 12, 2010
Jon Wright

Five things you need to know about: 3D TV

The roll out of 3D TV in Asia-Pacific has created a lot of buzz in recent days but what exactly does it mean for the industry. Jon Wright (pictured), regional director of analytics and insight at MEC in Asia-Pacific, tells us five things we need to know about 3D TV.

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