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PROFILE: Wellcome's Julie Chiu evolves household name for changing consumers
May 7, 2012
Jolene Otremba

PROFILE: Wellcome's Julie Chiu evolves household name for changing consumers

HONG KONG - Marketing a 67-year-old brand in a country with a population of more than 7 million people with the highest income disparity in Asia means that Julie Chiu (pictured), sales and marketing director of Wellcome, has her work cut out for her.

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Agency Report Card 2011: Asia's year of digital change
Feb 9, 2012
Jolene Otremba

Agency Report Card 2011: Asia's year of digital change

Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.

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Universal appeal, purpose, and a total experience: three rules for emerging brands
Nov 23, 2011
Jolene Otremba

Universal appeal, purpose, and a total experience: three rules for emerging brands

ASIA-PACIFIC - Longevity and heritage have been identified as hallmark characteristics of top emerging Asian brands, according to a recent study by Haymarket Intelligence.

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BBH's action comedy take for Vaseline men's range
Nov 22, 2011
Jolene Otremba

BBH's action comedy take for Vaseline men's range

BANGKOK - Capitalising on the craze for whitening products and an increased desire for beauty care products amongst men, skincare brand Vaseline, together with BBH Asia-Pacific, has rolled out a new action comedy television commercial for its men’s face wash in Thailand.

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Uniqlo identified as top emerging brand in new study
Nov 21, 2011
Jolene Otremba

Uniqlo identified as top emerging brand in new study

ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging brands in Asia'.

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Social media is the new TV: Effective Brands and BBH Summit
Nov 9, 2011
Jolene Otremba

Social media is the new TV: Effective Brands and BBH Summit

ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.

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Proximity and Goodstein and Partners shine at DMAs
Nov 9, 2011
Emily Tan, Jolene Otremba

Proximity and Goodstein and Partners shine at DMAs

BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.

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Asia's elite still spending big: Synovate
Oct 18, 2011
Jolene Otremba

Asia's elite still spending big: Synovate

ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, despite the shaky economy, continuing to spend.

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GolinHarris' John Morgan on 'G4' and PR's ability to direct dialogue
Oct 13, 2011
Jolene Otremba

GolinHarris' John Morgan on 'G4' and PR's ability to direct dialogue

ASIA-PACIFIC: John Morgan, regional managing director of Greater China for Golin Harris, explains the thinking behind his agency's "G4" model, and why PR is driving brand conversations in the digital age.

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SPRG's Richard Tsang on building trust in good times and bad
Oct 13, 2011
Jolene Otremba

SPRG's Richard Tsang on building trust in good times and bad

ASIA-PACIFIC - SPRG chairman Richard Tsang says the industry is in good stead in Asia at the moment - with both brands in trouble and brands doing well eager for communications expertise.

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VIDEO: Weber Shandwick's Timothy Sutton on 'effort-full' creativity
Oct 13, 2011
Jolene Otremba

VIDEO: Weber Shandwick's Timothy Sutton on 'effort-full' creativity

ASIA-PACIFIC - In the first edition of the PR Influencers video series, Timothy Sutton, chairman at Weber Shandwick Asia-Pacific, shares his views on where he sees the PR industry going over the next few years.

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Brands must reckon with changing gender dynamics in China
Oct 9, 2011
Jolene Otremba

Brands must reckon with changing gender dynamics in China

CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.

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Asia-Pacific's Top 1000 brands
Jun 29, 2011
Jolene Otremba

Asia-Pacific's Top 1000 brands

The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia.

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Asia's Top 1000 Brands report: Chinese brands win hearts at home
Jun 28, 2011
Jolene Otremba

Asia's Top 1000 Brands report: Chinese brands win hearts at home

SHANGHAI - Local brands continue to make an impression on mainland Chinese consumers, rIvalling global brands in terms of top-of-mind recall, according to Campaign Asia Pacific Top 1000 Brands report.

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Asia's Top 1000 Brands report: Global versus local in Singapore
Jun 28, 2011
Jolene Otremba

Asia's Top 1000 Brands report: Global versus local in Singapore

SINGAPORE - Locally-based brands are in firm competition with global players for the attentions of Singaporean consumers, according to the findings of the recently completed Asia's Top 1000 Brands report.

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