HONG KONG - Marketing a 67-year-old brand in a country with a population of more than 7 million people with the highest income disparity in Asia means that Julie Chiu (pictured), sales and marketing director of Wellcome, has her work cut out for her.
Agencies in the region continue to grow by focusing on new technology, strengthening leadership and investing in local talent.
ASIA-PACIFIC - Longevity and heritage have been identified as hallmark characteristics of top emerging Asian brands, according to a recent study by Haymarket Intelligence.
BANGKOK - Capitalising on the craze for whitening products and an increased desire for beauty care products amongst men, skincare brand Vaseline, together with BBH Asia-Pacific, has rolled out a new action comedy television commercial for its men’s face wash in Thailand.
ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging brands in Asia'.
ASIA-PACIFIC - Creating brand value in a global market, as well as social media readiness, was among the key concerns expressed by marketers during a series of summits hosted by marketing consulting firm EffectiveBrands, and creative agency BBH this week.
BEIJING - Proximity China and Goodstein & Partners have jointly won the Digital Agency of the Year award at this year's Digital Media Awards.They obtained the highest aggregate score from separate categories for their partnership in rolling out “The People’s Car” co-creation project for auto giant Volkswagen.
ASIA-PACIFIC - Brands targeting high-end consumers can take comfort in this year’s Synovate PAX study, which revealed that the wealthy elite in Asia are growing and, despite the shaky economy, continuing to spend.
ASIA-PACIFIC: John Morgan, regional managing director of Greater China for Golin Harris, explains the thinking behind his agency's "G4" model, and why PR is driving brand conversations in the digital age.
ASIA-PACIFIC - SPRG chairman Richard Tsang says the industry is in good stead in Asia at the moment - with both brands in trouble and brands doing well eager for communications expertise.
ASIA-PACIFIC - In the first edition of the PR Influencers video series, Timothy Sutton, chairman at Weber Shandwick Asia-Pacific, shares his views on where he sees the PR industry going over the next few years.
CHINA - The old stereotypes and gender codes for men and women in China no longer apply. New ways that audiences are looking at the sexes are also posing significant challenges for marketers and advertisers.
The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, Taiwan, Singapore, Japan, Korea, Malaysia, Thailand and Australia.
SHANGHAI - Local brands continue to make an impression on mainland Chinese consumers, rIvalling global brands in terms of top-of-mind recall, according to Campaign Asia Pacific Top 1000 Brands report.
SINGAPORE - Locally-based brands are in firm competition with global players for the attentions of Singaporean consumers, according to the findings of the recently completed Asia's Top 1000 Brands report.