Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.
After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.
Should brands—in the US, Britain or anywhere else—ever nail their political colours to the mast?
The Publicis Groupe's chief executive Maurice Lévy talks to John Tylee about the thorny issue of succession, the changing industry in 2016, and why he's not thinking about his legacy - yet.
ASIA's TOP 1000 BRANDS: International ambition drives many Asian brands, but they must channel it carefully.
Mobile marketing seems doomed to always be regarded as the Next Big Thing, never the latest one.
GLOBAL - Four British agencies are among the founder members of a new international network spanning eight countries, which has been created to capture business from challenger brands as they go global and has designs on adding partners in Japan and China.
With more communicaton channels available than ever before, brands and ad agencies are on the look-out for increasingly innovative ways to engage audiences.
LONDON - Robyn Putter, WPP's former worldwide creative director who worked for Ogilvy & Mather for more than 30 years, has died aged 58.