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Sorrell departs WPP: how an outsider shaped the global ad industry
Apr 14, 2018
John Tylee

Sorrell departs WPP: how an outsider shaped the global ad industry

Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.

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Has the promise of brand purpose been overblown?
May 29, 2017
John Tylee

Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

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Is it ever right for brands to play politics?
Nov 30, 2016
John Tylee

Is it ever right for brands to play politics?

Should brands—in the US, Britain or anywhere else—ever nail their political colours to the mast?

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Maurice Lévy: My successor will be named by end of 2016
Dec 10, 2015
John Tylee

Maurice Lévy: My successor will be named by end of 2016

The Publicis Groupe's chief executive Maurice Lévy talks to John Tylee about the thorny issue of succession, the changing industry in 2016, and why he's not thinking about his legacy - yet.

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The path from Asia to the world: A guide to going global
Jun 27, 2014
John Tylee

The path from Asia to the world: A guide to going global

ASIA's TOP 1000 BRANDS: International ambition drives many Asian brands, but they must channel it carefully.

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Mobile marketing's never-ending road
Dec 11, 2012
John Tylee

Mobile marketing's never-ending road

Mobile marketing seems doomed to always be regarded as the Next Big Thing, never the latest one.

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Competitors band together to create global network for 'challenger' brands
Jan 31, 2012
John Tylee

Competitors band together to create global network for 'challenger' brands

GLOBAL - Four British agencies are among the founder members of a new international network spanning eight countries, which has been created to capture business from challenger brands as they go global and has designs on adding partners in Japan and China.

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Pressure mounts as agencies search for the next big idea
Jun 2, 2011
John Tylee

Pressure mounts as agencies search for the next big idea

With more communicaton channels available than ever before, brands and ad agencies are on the look-out for increasingly innovative ways to engage audiences.

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Former WPP creative chief Robyn Putter dies
Mar 4, 2010
John Tylee

Former WPP creative chief Robyn Putter dies

LONDON - Robyn Putter, WPP's former worldwide creative director who worked for Ogilvy & Mather for more than 30 years, has died aged 58.

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