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VCCP opens Aussie office
Sep 25, 2012
John Reynolds

VCCP opens Aussie office

LONDON - VCCP is expanding into Australia, opening an office in Sydney where the advertising agency will launch an as yet unnamed major brand into the Australian marketplace.

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Rupert Murdoch to step down from running newspapers
Jun 29, 2012
John Reynolds

Rupert Murdoch to step down from running newspapers

Rupert Murdoch will be chairman of the divided News Corporation empire but will not be chief executive of the publishing arm, home to The Sun and The Times newspapers, the media company today (28 June) confirmed.

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Anheuser-Busch InBev's global CMO exits
Apr 30, 2012
John Reynolds

Anheuser-Busch InBev's global CMO exits

GLOBAL - Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has left the brewer and has been replaced by Asia-Pacific zone president Miguel Patricio.

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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
Feb 13, 2012
John Reynolds

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

GLOBAL - PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.

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Air Asia in talks to buy UK football club Queens Park Rangers
Aug 1, 2011
John Reynolds

Air Asia in talks to buy UK football club Queens Park Rangers

LONDON - Air Asia owner Tony Fernandes is in talks with Queens Park Rangers over a possible £100m purchase of the football club.

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FA looks to Budweiser for global FA Cup drive
Jun 15, 2011
John Reynolds

FA looks to Budweiser for global FA Cup drive

GLOBAL - The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions such as the Premier League and the Champions League.

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Angelina Jolie signs as US$10m face of Louis Vuitton
Apr 28, 2011
John Reynolds

Angelina Jolie signs as US$10m face of Louis Vuitton

GLOBAL - Louis Vuitton is to pay Hollywood actress Angelina Jolie more than US$10 million to be the face of its high-end fashion label.

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Nokia to axe 7,000 jobs
Apr 28, 2011
John Reynolds

Nokia to axe 7,000 jobs

GLOBAL - Nokia is axing 7,000 jobs in an effort to better compete in the smartphone market.

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Reckitt Benckiser chief hands reins to Kapoor
Apr 14, 2011
John Reynolds

Reckitt Benckiser chief hands reins to Kapoor

GLOBAL - Bart Becht is retiring from his role as chief executive of Reckitt Benckiser after 12 years and will be replaced by marketer Rakesh Kapoor, executive vice-president and global category manager.

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Subway trumps McDonald's as world's largest restaurant chain
Mar 10, 2011
John Reynolds

Subway trumps McDonald's as world's largest restaurant chain

GLOBAL - Subway has pinched the crown of the world's largest restaurant group from McDonald's, the company says.

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McDonald's replaces Easterbrook with Newell for top global role
Jan 31, 2011
John Reynolds

McDonald's replaces Easterbrook with Newell for top global role

GLOBAL - McDonald’s has appointed internal candidate Kevin Newell to replace Steve Easterbrook in its top global marketing role.

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McDonald's switches Easterbrook out of global brand role
Nov 10, 2010
John Reynolds

McDonald's switches Easterbrook out of global brand role

GLOBAL - McDonald's has U-turned on its decision to appoint former UK chief executive Steve Easterbrook (pictured) to the job of global chief branding officer.

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WSJ launches Europe and Asia apps
Oct 25, 2010
John Reynolds

WSJ launches Europe and Asia apps

The Wall Street Journal (WSJ) has extended its flagship iPad app to include separate regional editions for users in Europe and Asia.

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United Biscuits in takeover talks with Chinese food company
Sep 28, 2010
John Reynolds

United Biscuits in takeover talks with Chinese food company

GLOBAL - United Biscuits (UB), the owner of Jaffa Cakes and KP Nuts, is in talks with one of China's biggest food companies about a potential multi-billion pound takeover, according to reports.

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Burger King sold to private equity firm for US$4bn
Sep 6, 2010
John Reynolds

Burger King sold to private equity firm for US$4bn

GLOBAL - Burger King, the fast food giant, is being sold to private equity firm 3G Capital in a deal valued at US$4 billion.

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Kraft begins hunt for melt-free chocolate wrapper
Aug 19, 2010
John Reynolds

Kraft begins hunt for melt-free chocolate wrapper

GLOBAL - Kraft Foods, the US food giant and owner of Cadbury, is bidding to steal a march on its rivals by introducing 'thin-film' packaging to prevent its chocolate bars from melting.

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Beckham signs as brand ambassador for EA Sports
Aug 19, 2010
John Reynolds

Beckham signs as brand ambassador for EA Sports

GLOBAL - David Beckham is to become the brand ambassador for the global sports entertainment brand EA Sports as he bids to further enhance his superstar status.

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Reckitt Benckiser adds Durex and Scholl to its portfolio
Jul 22, 2010
John Reynolds

Reckitt Benckiser adds Durex and Scholl to its portfolio

GLOBAL - FMCG giant Reckitt Benckiser is to buy Durex condoms maker SSL for US$3.6 billion.

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Global ad spend rises 12.5 per cent in Q1
Jul 14, 2010
John Reynolds

Global ad spend rises 12.5 per cent in Q1

GLOBAL - Global advertising spend grew 12.5 per cent to US$110 billion in the first quarter and has "turned the corner", according to Nielsen's latest Global AdView Pulse report.

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Global ad spend rises 12.5 per cent in Q1
Jul 14, 2010
John Reynolds

Global ad spend rises 12.5 per cent in Q1

GLOBAL - Global advertising spend grew 12.5 per cent to US$110 billion in the first quarter and has "turned the corner", according to Nielsen's latest Global AdView Pulse report.

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