The news that an industry taskforce, bringing together some of the biggest names in marketing, will be reviewing the role of research, is heartening.
Is marketing on the cusp of its full potential?
Is this the beginning of the end, or the end of the beginning?
Amidst social and economic uncertainty, agencies and clients should make 2014 a simple year of going back to the basics.
ASIA-PACIFIC - John Zeigler, chairman and CEO of DDB Asia Pacific, spoke at the Tedx event in Melbourne on 17 August, urging CEOs around the world to take a longer-term view of their brands. In this abridged version of the presentation, he asks if it will take a shareholder class action to change their thinking.