Articles: 5 Results Filter results»
Order By: Latest
Premium
West’s instability pivots to Asia
Mar 30, 2017
John Woodward

West’s instability pivots to Asia

Systemic breakdown in established economies means there is more reason for Japanese brands to focus expansion efforts on Asia.

Premium
Marketing to Japan's insecure generation
Nov 28, 2016
John Woodward , Yutaka Tsuda

Marketing to Japan's insecure generation

Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.

Premium
How MNCs can win the next five years in Japan
Jul 29, 2016
John Woodward

How MNCs can win the next five years in Japan

This month, our Globalist in Japan gives a personal view on how foreign companies can carve out a path to success in a market where many fail.

Premium
The Globalist in Japan: What is a brand worth?
May 18, 2016
John Woodward

The Globalist in Japan: What is a brand worth?

The Globalist in Japan is a regular column discussing Japanese marketing from an international point of view. In this debut piece, John Woodward, chief strategy officer of McCann Worldgroup Japan, looks at the example of Sharp, which is now owned by Foxconn, to ask why companies don’t invest more in building their brands.

Premium
Japaneseness resurgent
Aug 31, 2015
John Woodward

Japaneseness resurgent

Japanese consumers want to celebrate their own culture. International brands should look even more at localizing as the country’s prosperity rebounds.

Filter results

Date

Article Type

Author