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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 23, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Geography lessons: Brands keep failing an easy China test
Aug 15, 2019
Jingjing Ma

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

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China's top 20 social-media platforms: A guide for marketers
Aug 2, 2019
Jingjing Ma

China's top 20 social-media platforms: A guide for marketers

You know Weibo and WeChat...QQ and Baidu..perhaps Douyin and Pinduoduo. But do you recall the significance of BiliBili, Kuaishou, Momo, Zhihu and Paipai?

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This maker of hemorrhoid ointment is expanding into lipsticks, and it's working
Jul 30, 2019
Jingjing Ma

This maker of hemorrhoid ointment is expanding into lipsticks, and it's working

Mayinglong's unlikely brand extension catches on in China, as the brand leans into consumers' surprised reactions.

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Carabao wants to energize Chinese, but can it succeed?
Jul 17, 2019
Jingjing Ma

Carabao wants to energize Chinese, but can it succeed?

A new campaign for the energy drink adopts the tone of a propaganda film, an approach that could fail to resonate with the younger generation.

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China breaks in two Pocari Sweats over Hong Kong protest furore
Jul 11, 2019
Jingjing Ma

China breaks in two Pocari Sweats over Hong Kong protest furore

Pocari Sweat in China disowns Hong Kong sister company's decision to pull ads from TVB for its allegedly biased protest coverage.

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How AI is transforming JD’s retail business
Jul 9, 2019
Jingjing Ma

How AI is transforming JD’s retail business

JD's AI chief said information collected using AI technologies can serve upstream manufacturing and design, and drive innovation in new markets.

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Why Triwa doesn't go in for 'fresh meat' marketing in China
Jul 5, 2019
Jingjing Ma

Why Triwa doesn't go in for 'fresh meat' marketing in China

Triwa is planning the launch of a Brexit watch with British politician Boris Johnson on it.

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Retailers should refocus on experiential retail amid uncertainties: PwC
Jun 27, 2019
Jingjing Ma

Retailers should refocus on experiential retail amid uncertainties: PwC

The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.

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China shuts down app blamed for generating 100 million reposts for Cai Xukun
Jun 18, 2019
Jingjing Ma

China shuts down app blamed for generating 100 million reposts for Cai Xukun

A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.

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Honesty at heart of how brands should respond to data breaches
Jun 14, 2019
Jingjing Ma

Honesty at heart of how brands should respond to data breaches

Taking a people-first approach, admitting wrong and explaining to customers exactly what has been exposed among best practices on how to deal best with a data breach.

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To vote ‘yes’, place your trash here
May 30, 2019
Jingjing Ma

To vote ‘yes’, place your trash here

Campaign by Happiness Saigon encourages young people in Vietnam to raise their voice with their trash.

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'I'm a Fan' enters second generation
May 27, 2019
Jingjing Ma

'I'm a Fan' enters second generation

Victora Tang, the daughter of Sir David Tang, will be the latest face for the Mandarin Oriental fan campaign, 20 years after the senior Tang was photographed as the first 'fan'.

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Why AI robots won’t steal your jobs... yet
Apr 16, 2019
Jingjing Ma

Why AI robots won’t steal your jobs... yet

AI robots like Sophia may allow marketers to connect with customers, understand them better and respond personally in real time. That's if they can hold a conversation.

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WeChat adds friend alerts to Moments advertising
Apr 10, 2019
Jingjing Ma

WeChat adds friend alerts to Moments advertising

The new function is automatically available for all paid ads in Moments.

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Large pay gaps revealed in APAC communications world
Apr 2, 2019
Jingjing Ma

Large pay gaps revealed in APAC communications world

New research from Prospect and PublicAffairsAsia finds significant disparities between the salaries of expat and local hires, as well as men and women.

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Tencent advertising revenue soars 44%
Mar 22, 2019
Jingjing Ma

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.

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BlueFocus caught up in ‘probe box’ controversy
Mar 20, 2019
Jingjing Ma

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.

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Prudential uses true-life survivor story in new campaign
Mar 13, 2019
Jingjing Ma

Prudential uses true-life survivor story in new campaign

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

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What chance does Tim Hortons have in China?
Mar 11, 2019
Jingjing Ma

What chance does Tim Hortons have in China?

Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.

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