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Why AI robots won’t steal your jobs... yet
Apr 16, 2019
Jingjing Ma

Why AI robots won’t steal your jobs... yet

AI robots like Sophia may allow marketers to connect with customers, understand them better and respond personally in real time. That's if they can hold a conversation.

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WeChat adds friend alerts to Moments advertising
Apr 10, 2019
Jingjing Ma

WeChat adds friend alerts to Moments advertising

The new function is automatically available for all paid ads in Moments.

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Large pay gaps revealed in APAC communications world
Apr 2, 2019
Jingjing Ma

Large pay gaps revealed in APAC communications world

New research from Prospect and PublicAffairsAsia finds significant disparities between the salaries of expat and local hires, as well as men and women.

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Tencent advertising revenue soars 44%
Mar 22, 2019
Jingjing Ma

Tencent advertising revenue soars 44%

Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.

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BlueFocus caught up in ‘probe box’ controversy
Mar 20, 2019
Jingjing Ma

BlueFocus caught up in ‘probe box’ controversy

The company was forced to clarify its involvement with a firm that was called out on CCTV’s annual consumer-rights exposé show for surreptitious gathering of personal data.

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Prudential uses true-life survivor story in new campaign
Mar 13, 2019
Jingjing Ma

Prudential uses true-life survivor story in new campaign

A five-minute film by creative agency Kymechow tells the story of Hong Kong actress Mandy Lam's fight with breast cancer.

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What chance does Tim Hortons have in China?
Mar 11, 2019
Jingjing Ma

What chance does Tim Hortons have in China?

Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.

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Advice to young women: Have passion and doubts
Mar 7, 2019
Jingjing Ma

Advice to young women: Have passion and doubts

The MD of Digitas China, Sharon Ho, shares her thoughts on representations of women in advertising and the most important actions female leaders can take to drive equality.

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HK advertisers cautious in 2019 amid economic uncertainty: Nielsen
Mar 6, 2019
Jingjing Ma

HK advertisers cautious in 2019 amid economic uncertainty: Nielsen

Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI

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