Articles: 268 Results Filter results»
Order By: Latest
Premium
Fleishman Hillard wins Gome's PR business
Mar 16, 2011
Jin Bo

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.

Premium
Razorfish, Digitas add regional president of network operations
Mar 16, 2011
Jin Bo

Razorfish, Digitas add regional president of network operations

BEIJING - Vivaki's Razorfish and Digitas networks have appointed Vincent Digonnet as president of network operations in APAC, which currently includes Australia, Greater China, India, Japan and Southeast Asia.

Premium
CASE STUDY: Centuries-old Chinese pharmaceutical tries for trendy image
Mar 14, 2011
Jin Bo

CASE STUDY: Centuries-old Chinese pharmaceutical tries for trendy image

CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.

Premium
ICLP appoints Peggy Cheng as business director in Beijing
Mar 14, 2011
Jin Bo

ICLP appoints Peggy Cheng as business director in Beijing

SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.

Premium
Facebook charges Cacafly with ad sales in Taiwan
Mar 10, 2011
Jin Bo

Facebook charges Cacafly with ad sales in Taiwan

TAIPEI – Social networking giant Facebook has picked Taiwanese online community marketing company Cacafly as its advertising agency in Taiwan.

Premium
Dongfeng Yueda Kia calls digital pitch for new QB model
Mar 9, 2011
Jin Bo

Dongfeng Yueda Kia calls digital pitch for new QB model

SHANGHAI – Dongfeng Yueda Kia Motors, a joint venture between Kia Motors and Chinese auto producers Dongfeng Motor and Jiangsu Yueda Group, has called a digital pitch in China earlier this week, according to industry sources.

Premium
Transparency the key for online video in China
Mar 8, 2011
Jin Bo

Transparency the key for online video in China

HONG KONG - Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online video market, according to speakers at the CASBAA Online Video in China forum on 2 March 2011 in Beijing.

Premium
Auditoire China appoints Carla Matoses as art director
Mar 7, 2011
Jin Bo

Auditoire China appoints Carla Matoses as art director

SHANGHAI - Auditoire China has hired Carla Matoses as art director to build it’s award-winning creative brand experience team.

Premium
Converse challenges China's youth to find summer party venue
Mar 7, 2011
Jin Bo

Converse challenges China's youth to find summer party venue

BEIJING - In its latest digital campaign, American shoe brand Converse invites China’s urban youth to defend the pride of their cities.

Premium
Former Publicis China CEO Sheena Jeng joins DDB Taiwan
Mar 6, 2011
Jin Bo

Former Publicis China CEO Sheena Jeng joins DDB Taiwan

TAIPEI – After spending years in China, advertising veteran Sheena Jeng has returned to her native Taiwan and joined DDB as co-president and chief creative officer.

Premium
Balin Times wins Beijing Subway Line 4 advertising franchise
Mar 3, 2011
Jin Bo

Balin Times wins Beijing Subway Line 4 advertising franchise

BEIJING - Chinese outdoor agency Balin Times has won the exclusive advertising franchise of Beijing Subway Line 4 and Daxing line, adding another entry to its portfolio of public transportation clients across China.

Premium
Philips launches sitcom to promote SensoTouch 3D razor
Mar 3, 2011
Jin Bo

Philips launches sitcom to promote SensoTouch 3D razor

CHINA - Philips has launched a TV campaign on Tudou.com, one of China’s largest video-sharing websites, to promote its SensoTouch 3D electric razor.

Premium
China's FMCG sector saw 16 per cent growth in 2010 : Kantar
Mar 2, 2011
Jin Bo

China's FMCG sector saw 16 per cent growth in 2010 : Kantar

SHANGHAI – China’s fast moving consumer goods market saw a year-on-year growth of 16 per cent growth in 2010, driven by a mixture of consumption growth and price inflation, according to Kantar Worldpanel Retailer Flash, which provides quarterly analysis of key retailers by region and city tiers in China.

Premium
Neo@Ogilvy Shanghai appoints new general manager
Mar 2, 2011
Jin Bo

Neo@Ogilvy Shanghai appoints new general manager

SHANGHAI - In an effort to strengthen its leadership team in China, Ogilvy has appointed Debby Chang as general manager for Neo@Ogilvy Shanghai, a newly created position effective from 1 March.

Premium
SinoTech Group, Label.ch form strategic partnership
Mar 2, 2011
Jin Bo

SinoTech Group, Label.ch form strategic partnership

BEIJING - Chinese interactive advertising agency SinoTech Group announced today that it has established a strategic partnership with Swiss agency Label.ch.

Premium
Cannes Lions appoints Mark Ringer as direct jury member
Mar 1, 2011
Jin Bo

Cannes Lions appoints Mark Ringer as direct jury member

HONG KONG - Mark Ringer, executive creative director at TBWA Tequila Hong Kong, has been selected to sit on the direct jury for this year’s Cannes Lions International Festival of Creativity.

Premium
Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers
Feb 28, 2011
Jin Bo

Johnnie Walker launches 12-film brand campaign featuring Chinese pioneers

Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort in the brand’s history in this market.

Premium
New Pepsi campaign puts Pepsi Cola and Lays together
Feb 28, 2011
Jin Bo

New Pepsi campaign puts Pepsi Cola and Lays together

CHINA - For the first time, Pepsi China has united two of its brands - Pepsi Cola and Lays - with the launch of two related TVCs.

Premium
MSL China adds three clients, grows corporate reputation management duties
Feb 27, 2011
Jin Bo

MSL China adds three clients, grows corporate reputation management duties

BEIJING - MSL China has secured three new accounts - Atlas Copco, AstraZeneca and Home Credit - for corporate and product communications, as well as reputation management assignments.

Premium
China’s advertising spending to rise 15 per cent in 2011: Charm Communications
Feb 24, 2011
Jin Bo

China’s advertising spending to rise 15 per cent in 2011: Charm Communications

BEIJING - China’s advertising market in 2011 will grow by at least 15 per cent, according to advertising agency Charm Communications’ forecast.

Filter results

Date

Article Type

Site Category

Author