BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.
BEIJING - Vivaki's Razorfish and Digitas networks have appointed Vincent Digonnet as president of network operations in APAC, which currently includes Australia, Greater China, India, Japan and Southeast Asia.
CHINA - Ma Ying Long, a Chinese pharmaceutical company with a history of 400 years, set out to change perceptions of hemorrhoid cream among young people with a creative campaign.
SHANGHAI - Loyalty marketing agency ICLP has relocated Peggy Cheng, former business director in Shanghai managing CRM activities, to Beijing.
TAIPEI – Social networking giant Facebook has picked Taiwanese online community marketing company Cacafly as its advertising agency in Taiwan.
SHANGHAI – Dongfeng Yueda Kia Motors, a joint venture between Kia Motors and Chinese auto producers Dongfeng Motor and Jiangsu Yueda Group, has called a digital pitch in China earlier this week, according to industry sources.
HONG KONG - Trust and transparency while building strong partnerships with content providers, advertisers and end users are the keys to the development of China’s online video market, according to speakers at the CASBAA Online Video in China forum on 2 March 2011 in Beijing.
SHANGHAI - Auditoire China has hired Carla Matoses as art director to build it’s award-winning creative brand experience team.
BEIJING - In its latest digital campaign, American shoe brand Converse invites China’s urban youth to defend the pride of their cities.
TAIPEI – After spending years in China, advertising veteran Sheena Jeng has returned to her native Taiwan and joined DDB as co-president and chief creative officer.
BEIJING - Chinese outdoor agency Balin Times has won the exclusive advertising franchise of Beijing Subway Line 4 and Daxing line, adding another entry to its portfolio of public transportation clients across China.
CHINA - Philips has launched a TV campaign on Tudou.com, one of China’s largest video-sharing websites, to promote its SensoTouch 3D electric razor.
SHANGHAI – China’s fast moving consumer goods market saw a year-on-year growth of 16 per cent growth in 2010, driven by a mixture of consumption growth and price inflation, according to Kantar Worldpanel Retailer Flash, which provides quarterly analysis of key retailers by region and city tiers in China.
SHANGHAI - In an effort to strengthen its leadership team in China, Ogilvy has appointed Debby Chang as general manager for Neo@Ogilvy Shanghai, a newly created position effective from 1 March.
BEIJING - Chinese interactive advertising agency SinoTech Group announced today that it has established a strategic partnership with Swiss agency Label.ch.
HONG KONG - Mark Ringer, executive creative director at TBWA Tequila Hong Kong, has been selected to sit on the direct jury for this year’s Cannes Lions International Festival of Creativity.
Diageo whisky brand Johnnie Walker has teamed up with BBH China and Ogilvy Shanghai to launch an ambitious brand campaign and the most significant digital social media effort in the brand’s history in this market.
CHINA - For the first time, Pepsi China has united two of its brands - Pepsi Cola and Lays - with the launch of two related TVCs.
BEIJING - MSL China has secured three new accounts - Atlas Copco, AstraZeneca and Home Credit - for corporate and product communications, as well as reputation management assignments.
BEIJING - China’s advertising market in 2011 will grow by at least 15 per cent, according to advertising agency Charm Communications’ forecast.