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OPINION: Wikiwars? PR pros seek editing rights from Wikipedia
Jan 29, 2012
Jeremy Woolf

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. Jeremy Woolf, global social-media practice lead for Text 100, examines this hot-button issue—and hopes for a compromise.

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