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How brands can cope with a 24% increase in social-media ad costs
Aug 30, 2017
Jeraldine Phneah

How brands can cope with a 24% increase in social-media ad costs

Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.

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Don't over-boost your social posts
Nov 25, 2016
Jeraldine Phneah

Don't over-boost your social posts

How brands can dramatically reduce their CPC and CPM.

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5 secrets of creating shareable content
Sep 30, 2016
Jeraldine Phneah

5 secrets of creating shareable content

Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.

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Why smart marketers don’t rely on Google for research
Jan 29, 2015
Jeraldine Phneah

Why smart marketers don’t rely on Google for research

Euromonitor's Jeraldine Phneah offers six benefits market-research vendors can provide that search engines cannot.

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