SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.
BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.
SHANGHAI - Starcom MediaVest Group (SMG) has struck a first-in-market partnership with Chinaccelerator, a mentorship-driven seed-funding program, to work together to connect tech startups with SMG clients in the mainland.
HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.
GREATER CHINA - Metlife, which has traditionally offered insurance products through bancassurance arrangements, agent distributors, brokerage networks and telemarketing, now has an acute focus on selling directly to consumers via digital tactics and calling on its longtime canine ambassador, Snoopy, to bark up brand awareness.
SINGAPORE - Neil Stewart, global chief client officer at Maxus, is to leave the company in January for an APAC role at Facebook.
BEIJING - WE Group has launched a fourth firm in China, WE Tech, as an independent company. Its purview is to serve clients beyond the parent company's roster and focus on the development of mobile, social and e-commerce applications and software.
SHANGHAI - Standard Chartered Bank (SCB) is tipped to have invited 14 agencies including Grey, Blue Digital, Arkr Group and Rice5 for a digital pitch.
HONG KONG - A former police quarters building now houses around 100 design and creative enterprises alongside shops and restaurants in a revitalised historical site in Hong Kong. The location's director talks about showcasing young designers, why a sense of design is vital for businesspeople, and the injustices the ad industry has done to creativity.
BEIJING - A lot of tourism marketing campaigns are centralised to the B2B supply chain due to economies of scale, but VisitBritain's new campaign directly addresses Chinese consumers—appealing to their fascination with giving nicknames to everything.
SHENZHEN - Lowe China has won the creative duties for an over-the-counter medicine brand, China Resources Sanjiu Medical & Pharmaceutical, also known colloquially as 999.
BEIJING - Former GroupM executive Tony Chen has been appointed as vice president of sales for Google China in a widely expected move.
The 30th annual HK4A's Kam Fan Awards Presentation Gala, which took place Friday, included a Grand Prix and two Kam Fans for the Film & Promo/Activation categories, as well as nine golds, 18 silvers and 47 bronzes. This year’s Kam Fan Jury was led by Akira Kagami (executive advisor of Drill Inc Japan) with a panel consisting of Endy Fung (story barista of Storybusi Shanghai), Graham Kelly (former regional ECD of Isobar Asia Pacific), Allen Lee (group creative director of United Advertising Taiwan), Ted Lim (regional chief creative officer of Dentsu Aegis Network South-East Asia) and Stefan Schmidt (founder and creative director of dieckertschmidt Berlin).
BEIJING - China's new anti-pun regulation, if strictly applied, may force copywriters to stay away from puns for TV advertising campaigns, but it is not likely to be the end of creativity as we know it.
BEIJING - Yue Chee Guan, the national ECD of Grey Group China, left the agency on 28 November after a decade of service. Alvin Lim is the new creative chief for the Beijing office, while Attlee Ku remains in charge of Shanghai's creative operations.
Campaign Asia-Pacific presents a comprehensive, multi-faceted look at China's recent Single's Day, including infographics and expert opinions on the monumental sales figures, the surprising consumer behaviours and the conclusions about what it all means for brands.
HONG KONG - This morning's finale of Campaign Asia-Pacific's series of webcasts for the year, presented in association with Turn, investigated the key ingredients to optimise not just programmatic buying campaigns, but the whole brand-agency-technology relationship.
GREATER CHINA - Joining Unilever, Hyundai and many other brands that have used crowdsourcing platform Eyeka to generate marketing inspiration, Coca-Cola is launching two contests in China with a total prize pool of more than US$36,000.
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HONG KONG - What's Bruce Lee's favorite drink? Answer: Wah-taaaah! It's an old joke about the kungfu master's "war cry". Now Lee's daughter is updating the joke into a 'saleable liquid' concept.