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A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
Dec 19, 2014
Jenny Chan 陳詠欣

A velvet barber chair, a half-done haircut and a deranged Shanghai adventure

SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.

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Serviceplan ends Leo Burnett's five-year grip on BMW China
Dec 17, 2014
Jenny Chan 陳詠欣

Serviceplan ends Leo Burnett's five-year grip on BMW China

BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.

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Starcom MediaVest Group China helps startups cozy up to its clients
Dec 16, 2014
Jenny Chan 陳詠欣

Starcom MediaVest Group China helps startups cozy up to its clients

SHANGHAI - Starcom MediaVest Group (SMG) has struck a first-in-market partnership with Chinaccelerator, a mentorship-driven seed-funding program, to work together to connect tech startups with SMG clients in the mainland.

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McDonald's hijacks HKTV drama in industry-first spot
Dec 15, 2014
Jenny Chan 陳詠欣

McDonald's hijacks HKTV drama in industry-first spot

HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.

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Metlife draws on Snoopy, WeChat, apps to heighten consumer awareness
Dec 11, 2014
Jenny Chan 陳詠欣

Metlife draws on Snoopy, WeChat, apps to heighten consumer awareness

GREATER CHINA - Metlife, which has traditionally offered insurance products through bancassurance arrangements, agent distributors, brokerage networks and telemarketing, now has an acute focus on selling directly to consumers via digital tactics and calling on its longtime canine ambassador, Snoopy, to bark up brand awareness.

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Neil Stewart to leave Maxus for Facebook
Dec 10, 2014
Jenny Chan 陳詠欣

Neil Stewart to leave Maxus for Facebook

SINGAPORE - Neil Stewart, global chief client officer at Maxus, is to leave the company in January for an APAC role at Facebook.

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WE Group zeros in on marketing technology
Dec 10, 2014
Jenny Chan 陳詠欣

WE Group zeros in on marketing technology

BEIJING - WE Group has launched a fourth firm in China, WE Tech, as an independent company. Its purview is to serve clients beyond the parent company's roster and focus on the development of mobile, social and e-commerce applications and software.

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Standard Chartered calls 14-agency digital pitch in China
Dec 9, 2014
Jenny Chan 陳詠欣

Standard Chartered calls 14-agency digital pitch in China

SHANGHAI - Standard Chartered Bank (SCB) is tipped to have invited 14 agencies including Grey, Blue Digital, Arkr Group and Rice5 for a digital pitch.

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HK's PMQ marries design thinking and business acumen
Dec 8, 2014
Jenny Chan 陳詠欣

HK's PMQ marries design thinking and business acumen

HONG KONG - A former police quarters building now houses around 100 design and creative enterprises alongside shops and restaurants in a revitalised historical site in Hong Kong. The location's director talks about showcasing young designers, why a sense of design is vital for businesspeople, and the injustices the ad industry has done to creativity.

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Have a better name for Beefeater? VisitBritain asks Chinese to name UK attractions
Dec 5, 2014
Jenny Chan 陳詠欣

Have a better name for Beefeater? VisitBritain asks Chinese to name UK attractions

BEIJING - A lot of tourism marketing campaigns are centralised to the B2B supply chain due to economies of scale, but VisitBritain's new campaign directly addresses Chinese consumers—appealing to their fascination with giving nicknames to everything.

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Lowe China bags local OTC brand 999's creative business
Dec 4, 2014
Jenny Chan 陳詠欣

Lowe China bags local OTC brand 999's creative business

SHENZHEN - Lowe China has won the creative duties for an over-the-counter medicine brand, China Resources Sanjiu Medical & Pharmaceutical, also known colloquially as 999.

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Tony Chen resurfaces at Google China
Dec 2, 2014
Jenny Chan 陳詠欣

Tony Chen resurfaces at Google China

BEIJING - Former GroupM executive Tony Chen has been appointed as vice president of sales for Google China in a widely expected move.

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HK4A's present Hong Kong’s Kam Fan Awards
Dec 2, 2014
Jenny Chan 陳詠欣

HK4A's present Hong Kong’s Kam Fan Awards

The 30th annual HK4A's Kam Fan Awards Presentation Gala, which took place Friday, included a Grand Prix and two Kam Fans for the Film & Promo/Activation categories, as well as nine golds, 18 silvers and 47 bronzes. This year’s Kam Fan Jury was led by Akira Kagami (executive advisor of Drill Inc Japan) with a panel consisting of Endy Fung (story barista of Storybusi Shanghai), Graham Kelly (former regional ECD of Isobar Asia Pacific), Allen Lee (group creative director of United Advertising Taiwan), Ted Lim (regional chief creative officer of Dentsu Aegis Network South-East Asia) and Stefan Schmidt (founder and creative director of dieckertschmidt Berlin).

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Pun control: Will wordplay suppression stifle Chinese creativity?
Dec 2, 2014
Jenny Chan 陳詠欣

Pun control: Will wordplay suppression stifle Chinese creativity?

BEIJING - China's new anti-pun regulation, if strictly applied, may force copywriters to stay away from puns for TV advertising campaigns, but it is not likely to be the end of creativity as we know it.

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Yue leaves Grey China, Lim is new Beijing creative chief
Dec 1, 2014
Jenny Chan 陳詠欣

Yue leaves Grey China, Lim is new Beijing creative chief

BEIJING - Yue Chee Guan, the national ECD of Grey Group China, left the agency on 28 November after a decade of service. Alvin Lim is the new creative chief for the Beijing office, while Attlee Ku remains in charge of Shanghai's creative operations.

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The 11.11 Debrief: China's retail bonanza
Nov 27, 2014
Jenny Chan 陳詠欣

The 11.11 Debrief: China's retail bonanza

Campaign Asia-Pacific presents a comprehensive, multi-faceted look at China's recent Single's Day, including infographics and expert opinions on the monumental sales figures, the surprising consumer behaviours and the conclusions about what it all means for brands.

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Taking the 'Greek' out of programmatic relationships: Webinar highlights
Nov 26, 2014
Jenny Chan 陳詠欣

Taking the 'Greek' out of programmatic relationships: Webinar highlights

HONG KONG - This morning's finale of Campaign Asia-Pacific's series of webcasts for the year, presented in association with Turn, investigated the key ingredients to optimise not just programmatic buying campaigns, but the whole brand-agency-technology relationship.

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Coke China seeks 'refreshing' ideas through crowdsourcing
Nov 26, 2014
Jenny Chan 陳詠欣

Coke China seeks 'refreshing' ideas through crowdsourcing

GREATER CHINA - Joining Unilever, Hyundai and many other brands that have used crowdsourcing platform Eyeka to generate marketing inspiration, Coca-Cola is launching two contests in China with a total prize pool of more than US$36,000.

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The 8 flavours of Bruce Lee Instant Drinks
Nov 25, 2014
Jenny Chan 陳詠欣

The 8 flavours of Bruce Lee Instant Drinks

Please see the related-article link at the bottom of the page for additional information.

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What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee
Nov 25, 2014
Jenny Chan 陳詠欣

What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee

HONG KONG - What's Bruce Lee's favorite drink? Answer: Wah-taaaah! It's an old joke about the kungfu master's "war cry". Now Lee's daughter is updating the joke into a 'saleable liquid' concept.

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