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China's Top 100 Brands: Chanel the most wanted—again
Jun 17, 2019
Jenny Chan 陳詠欣

China's Top 100 Brands: Chanel the most wanted—again

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

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Didi Chuxing rides high in China while OTAs incur consumer wrath
Jun 17, 2019
Jenny Chan 陳詠欣

Didi Chuxing rides high in China while OTAs incur consumer wrath

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

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Legal complaint filed in connection with confrontation at GroupM offices
Jun 14, 2019
Jenny Chan 陳詠欣

Legal complaint filed in connection with confrontation at GroupM offices

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

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Influencer ethics and accountability: Where are they?
Jun 12, 2019
Jenny Chan 陳詠欣

Influencer ethics and accountability: Where are they?

Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.

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Huawei vaults upward in brand ranking
Jun 11, 2019
Jenny Chan 陳詠欣

Huawei vaults upward in brand ranking

Huawei has taken over from Xiaomi as the top Chinese brand across APAC.

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A McWin for McDonald's; big branding bucks for Starbucks
Jun 11, 2019
Jenny Chan 陳詠欣

A McWin for McDonald's; big branding bucks for Starbucks

McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.

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Dentsu launches cross-border unit to serve Japan and China
May 29, 2019
Jenny Chan 陳詠欣

Dentsu launches cross-border unit to serve Japan and China

Dentsu China Xover Center (CXC for short, and pronounced 'C by C') will launch on 1 June.

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Why gender-neutral marketing may not mean equality
May 28, 2019
Jenny Chan 陳詠欣

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

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Aaron Wild resigns from OMD China
May 23, 2019
Jenny Chan 陳詠欣, Robert Sawatzky

Aaron Wild resigns from OMD China

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

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'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads
May 17, 2019
Jenny Chan 陳詠欣

'Is it expensive?': Sellers not pleased by price-comparison tool for China digital ads

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

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Jerry Clode on setting up The Solution for smaller brands
May 13, 2019
Jenny Chan 陳詠欣

Jerry Clode on setting up The Solution for smaller brands

New shop takes Resonance China's ex research lead back to New Zealand.

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Updated: 'RedEye' fraud op suspected to exploit digital ad industry in China
May 9, 2019
Jenny Chan 陳詠欣

Updated: 'RedEye' fraud op suspected to exploit digital ad industry in China

An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.

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Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them
May 8, 2019
Jenny Chan 陳詠欣

Plant-based milks aren't a thing in Hong Kong, so Oatly made up a Chinese character for them

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.

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Uncle Martian, what an awfully familiar logo you have!
Apr 26, 2019
Jenny Chan 陳詠欣

Uncle Martian, what an awfully familiar logo you have!

On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.

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Wunderman Thompson unveils China leadership; Bryce Whitwam to depart
Apr 26, 2019
Jenny Chan 陳詠欣

Wunderman Thompson unveils China leadership; Bryce Whitwam to depart

JWT male executives win out and a Wunderman man was culled in the agency's first post-merger shakeup at the sub-region level.

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Amazon to withdraw from China's local e-commerce marketplace
Apr 18, 2019
Jenny Chan 陳詠欣

Amazon to withdraw from China's local e-commerce marketplace

Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.

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Brands are relying less on agencies to manage KOLs in China
Apr 18, 2019
Jenny Chan 陳詠欣

Brands are relying less on agencies to manage KOLs in China

R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.

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To post-90s Chinese, luxury is no longer for rich people
Apr 15, 2019
Jenny Chan 陳詠欣

To post-90s Chinese, luxury is no longer for rich people

An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.

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FAW-VW hands China media duties to local sales house
Apr 11, 2019
Jenny Chan 陳詠欣

FAW-VW hands China media duties to local sales house

Winner in FAW-Volkswagen pitch unseats MediaCom, claims account is worth RMB2 billion (US$298 million) in billings.

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Mailman wins La Liga, hires Asia VP, opens Singapore office
Apr 4, 2019
Jenny Chan 陳詠欣

Mailman wins La Liga, hires Asia VP, opens Singapore office

Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.

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