The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.
We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.
A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.
Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.
Huawei has taken over from Xiaomi as the top Chinese brand across APAC.
McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.
Dentsu China Xover Center (CXC for short, and pronounced 'C by C') will launch on 1 June.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Wild served in leadership roles in China for both PHD and OMD over the past eight years.
A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.
New shop takes Resonance China's ex research lead back to New Zealand.
An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.
The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.
On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.
JWT male executives win out and a Wunderman man was culled in the agency's first post-merger shakeup at the sub-region level.
Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.
R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.
An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.
Winner in FAW-Volkswagen pitch unseats MediaCom, claims account is worth RMB2 billion (US$298 million) in billings.
Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.